Senior Manager Product Strategy - Footwear

Curefit; Bengaluru; Sur place; INR 3 500 000 - 5 500 000; Plein temps

Résumé du poste

Curefit, Bengaluru, seeks Senior Manager – Product Strategy & Experience to lead footwear product strategy across lifecycle from ideation to post-launch optimization. You will bridge R&D, Design, Marketing, Sales, and Creative to deliver high-performing products that meet sales, quality and consumer expectations.

The role requires deep footwear tech knowledge, consumer insights, market trends, and strong project leadership.

Qualifications

• Deep understanding of footwear construction and materials.
• Experience in product strategy, program management, and product marketing.
• Ability to lead cross-functional teams across R&D, design, marketing, sales, and creative.
• Strong consumer insights, market trend analysis, and their application to strategy.
• Excellent communication and analytical skills.

Responsabilités

• Collaborate with R&D and Design early in product creation to provide footwear expertise.
• Run fit, product, and athlete testing programs to gather feedback.
• Lead sample reviews and internal buy sessions with timely feedback.
• Develop and execute GTM strategies to support brand positioning, product launches, conversion, and sell-through.
• Partner with Marketing, Creative, and Sales to translate features into messaging.
• Create accurate product copy and technical content for campaigns.
• Monitor product ratings and post-launch performance.
• Establish feedback loops with R&D and Design for quality and fit improvements.
• Support lifecycle and program management across seasons.

Connaissances

Footwear expertise

Product strategy

Program management

Cross-functional leadership

Market insights

Communication

MS Office

Outils

Codex PLM

Description du poste

About Us: Founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the

house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a

community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms

and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The

company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions,

enabled by technology.

Job Summary

The Senior Manager – Product Strategy & Experience will lead product strategy and experience across the

footwear product lifecycle, from initial ideation and technical development to athlete testing, commercialization, and

post-launch optimization. The role requires deep expertise in technical footwear, consumer insights, market trends, and

product marketing to develop high-performing products that meet sales, sell-through, quality, and consumer expectations. The

position will serve as a key bridge between R&D, Design, Marketing, Sales, Creative, and other cross-functional teams.

Key Responsibilities

• Partner with R&D and Design teams during early-stage product creation to provide technical footwear expertise and


• Drive fit, product, and elite athlete testing programs to gather performance feedback and identify opportunities for


• Lead sample reviews and internal buy sessions, providing structured and timely feedback aligned with product and


• Develop and execute Go-To-Market (GTM) strategies to support brand positioning, product launches, conversion, and


• sell-through.


• Collaborate with Marketing, Creative, and Sales/Channel teams to translate technical footwear features into


• Develop accurate product copy, technical content, and story briefs to support launch campaigns.


• Monitor and analyze product ratings, consumer reviews, and post-launch field performance.


• Establish structured feedback loops with R&D and Design teams to drive continuous improvements in product quality,


• fit, performance, and design.


• Support product lifecycle and program management activities to ensure successful execution across seasons.

Qualifications and Skills

• Strong passion and expertise in sports/athletic footwear.


• Deep understanding of footwear construction, materials, fit, manufacturing processes, and technical product development.


• Proven experience in product strategy, program/project management, and product marketing within athletic, lifestyle,


• or specialized footwear brands.


• Demonstrated ability to lead and influence cross-functional teams across R&D, Design, Marketing, Sales, and Creative


• functions.


• Strong understanding of consumer insights, athlete feedback, market trends, and their application to product strategy.


• Advanced proficiency in MS Office, including Excel, PowerPoint, and Word.


• Knowledge of Codex or similar PLM/product management platforms is an advantage.


• Exceptional verbal and written communication skills, with the ability to provide precise technical feedback and present


• product strategies to senior leadership.


• Strong analytical, strategic, and problem-solving capabilities with a commercial and consumer-focused mindset.