Senior Manager, Media

Trilliad, LLC; India; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Trilliad, LLC is seeking a Senior Manager/Supervisor, Media to drive and support all aspects of media planning and activation for a select group of accounts. You will lead cross-channel strategies, collaborate with omnichannel, social, search, and content teams, and ensure flawless execution from plan to activation.

The role requires 5+ years in digital marketing, 3+ years in B2B media strategy, and 2+ years of team leadership.

Qualifications

• 5+ years experience in a digital marketing environment, agency and/or client experience.
• 3+ years experience in strategy and planning of B2B media campaigns.
• 2+ years managing a team of direct reports.
• 1+ years experience leading process and workflows across multiple teams and functions.

Responsibilities

• Champion cross-channel planning and activation across active campaigns.
• Lead integration with omnichannel, social, search and content teams.
• Translate plan inputs for activation; optimize campaigns end-to-end.
• Oversee maintenance of active media plans ensuring plan integrity.
• Manage budget pacing at plan level and monthly actualization.
• Ensure campaigns are executed accurately and efficiently for clients.
• Maintain GDPR compliance and internal processes.
• Stay embedded from planning through measurement.
• Develop data strategy for first-party and third-party initiatives.

Skills

Active listening

Challenge mediocrity

Commercially astute

Data analysis

Eye for detail

Multitasking

Organized

People management

Presentation skills

Prioritizing

Problem-solving

Stakeholder management

Storytelling

Strategic thinking

Upwards management

Platforms: Asana

Platforms: Nexelus

Tools

Asana

Nexelus

Job description

About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing, and Customer Success. Trilliad's full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing, and Customer Success. Trilliad's full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional - anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad - purposeful, lived, and continually developed.

What you are accountable for

The Senior Manager/Supervisor, Media is accountable for driving and supporting all aspects of the media planning and activation process and workflow including the integrated workings of cross-channel platforms for a select group of accounts. This role plays an integral role as an integration lead developing media strategies that translate into media plans while also responsible for ensuring flawless execution and activation of plan across all channels. Proven leadership experience, established mentorship success stories, extensive integrated media experience and strategic thinking are all vital in this position. This role also partners closely with Client Services and senior media leadership to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey.

What you are responsible for

Internal

• Champion the cross-channel planning and activation process and workflow for active campaigns across select group of accounts
• Act as key integration lead collaborating with omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
• Lead the translation of plan to inputs for activation; in collaboration with cross-team, direct optimizations throughout campaign life cycle to meet and/or exceed performance goals
• Oversee and support management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
• Lead and own regular budget pacing at overall plan level and monthly actualization process for select group of accounts
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Participate in larger team projects on the future of media planning and activation
• Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
• Exhibit the ability to anticipate and solve problems
• Own and foster growth in the relationships with agency partners, where applicable

Customers

• Work closely with account and senior media leads to ensure strong senior client relationships on select group of accounts
• Discover and deliver new and innovative solutions to cross-channel media activations based on specific client business issues and challenges

Market Knowledge

• Keep current with global industry trends and ongoing platform evolutions and solution innovation for select group of accounts
• Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
• Participate and contribute to agency thought leadership initiative, as applicable

Management Responsibilities

• For select group of accounts, dotted line and direct line management of team, mentoring, coaching, and ensuring best practices are shared and maintained
• Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
• Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
• Ensure process and activation best practices are used across select group of accounts
• Support internal training and development initiatives specific to agency media planning and activation process, from media strategy to final reconciliation

What you'll bring [knowledge, skills, and/or experience]

Knowledge

• Agency knowledge
• B2B Marketing - Client Knowledge
• B2B Marketing - Industry
• B2B Marketing - Media Activation
• B2B Marketing - Media Planning
• B2B Marketing - Media Strategy
• B2B Marketing - Vendor landscape

Skills

• Active listening
• Challenge mediocrity
• Commercially astute
• Data analysis
• Eye for detail
• Multitasking
• Organized
• People management
• Platforms: Asana, Nexelus
• Presentation skills
• Prioritizing
• Problem-solving
• Stakeholder management
• Storytelling
• Strategic thinking
• Upwards management

Experience

• 5+ years experience in a digital marketing environment, agency and/or client experience
• 3+ years experience in strategy and planning of B2B media campaigns
• 2+ years managing a team of direct reports
• 1+ years experience leading process and workflows across multiple teams and functions

What it means to work at Just Global

Being a Just teammate means working in alignment with our Values...

Cultivate Relationships

• Build rapport first.
• Put yourself in their shoes.
• Assume positive intent. Give others the benefit of the doubt.

Be One Team

• Be the guardian of each