Senior manager- Advanced Analytics

WPP Media; Gurugram District; Hybrid; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking an experienced data & insights leader to drive measurement programs for Direct Response and Brand campaigns. You will manage a team, guide experimentation design, and transform complex data into compelling narratives for client strategies.

You will collaborate with ML, MLMO, and PMM teams, ensuring timely delivery of dashboards, dashboards and budget tracking, while upholding rigorous data practices across regional campaigns. This hybrid role is based in India.

Qualifications

• 6+ years of experience in a data & insight role, with practical expertise in digital campaign measurement for both Direct Response and Brand Awareness.
• 2+ years of management experience with the ability to estimate scope, resolve issues, and motivate a team.
• Strong capabilities in SQL, Python, or R, with the ability to troubleshoot platform coding issues and manage data inputs.
• Deep understanding of structured experimentation (GLA, Turnkey tests, MMT, CLS) and mapping regional/postcode data to test designs.
• Exceptional communication: turn complex data into visually appealing presentations and guide cross-capability teams.

Responsibilities

• Lead strategic measurement & testing: propose learning agendas and quarterly measurement plans.
• Orchestrate setup, monitoring, and analysis of testing frameworks (CLS, MMT, BLS).
• Deliver actionable insights & storytelling: create narratives that ladder up to business goals.
• Take ownership of end-to-end document creation and lead client presentations with key stakeholders (ML, MLMO, PMM).
• Manage timelines for inflight optimisations, Datalink, and PCA creation.
• Oversee launch dashboards, daily budget tracking, and ensure naming convention alignment.
• Provide operational excellence & tooling: troubleshoot implementation issues and PA naming discrepancies.
• Build cross-team relationships to integrate analytics into overall client strategy.

Skills

Data analysis

Leadership

Communication

SQL

Python

R

Experimentation design

Tools

SQL

Python

R

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, We Believe In The Power Of Our Culture And Our People. It’s What Elevates Us To Deliver Exceptional Experiences For Both Our Clients And Each Other. In This Role It Will Be Critical To Embrace WPP & WPP Media’s Shared Core Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Some of the things we’d like you to do:

• Lead Strategic Measurement & Testing: Propose and develop learning agendas and quarterly measurement plans
• Orchestrate the setup, monitoring, and analysis of testing frameworks, including Conversion Lift Studies (CLS), Matched Market Testing (MMT), and Brand Lift Studies (BLS)
• Deliver Actionable Insights & Storytelling: Create "Hero" and General CLS results into cohesive, compelling narratives that ladder up to broader business goals
• Take ownership of end-to-end document creation and lead clint presentations with key stakeholders, including ML, MLMO, and PMM teams
• Manage critical timelines for inflight optimisations, Datalink, and Post Campaign Analysis (PCA) creation
• Oversee the maintenance of launch dashboards, daily budget tracking, and ensure strict alignment on ULS naming conventions and approved measurement solutions
• Operational Excellence & Tooling: Troubleshoot implementation issues, (e.g., tactic-level optimization mapping and PA naming discrepancies)
• Ensure pacing dashboards and quarterly budgets are accurately populated and maintained
• Team Leadership & Cross-Capability Collaboration: Manage close working relationship and regular contact with wider Pixel team analysts ensuring your team delivers on-time, high-quality execution
• You will build trusted relationships with activation, planning, and incrementality teams to integrate analytics seamlessly into the overall client strategy

A Bit About Yourself:

• 6+ years of experience in a data & insight role, with practical expertise in digital campaign measurement for both Direct Response and Brand Awareness
• Proven Leadership: 2+ years of management experience with a demonstrated ability to estimate project scope, resolve issues proactively, and foster morale within a team
• Technical Proficiency: Strong capabilities in systems such as SQL, Python, or 'R', with the ability to troubleshoot platform coding issues and manage complex data inputs
• Advanced Analytical Rigour: Deep understanding of structured experimentation (e.g., GLA, Turnkey tests, MMT, CLS) and how to map regional/postcode data to test designs
• Exceptional Communication: You consistently turn complex data into visually appealing presentations, tell compelling stories that deliver broader context, and confidently guide cross-capability teams

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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