Senior manager- Advanced Analytics

WPP Media; Gurgaon; Hybrid; INR 2,500,000 - 5,000,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

WPP Media is seeking a senior data & insights professional to lead measurement, testing, and analytics across campaigns. You will drive learning agendas, design experiments, and translate results into strategic storytelling for clients.

The role requires building client-ready documents and leading cross-functional teams in a hybrid work environment. Ideal candidates have 6+ years in data roles, 2+ years of management, and strong SQL/Python/R skills with excellent communication.

Qualifications

• 6+ years of experience in a data & insight role, with practical expertise in digital campaign measurement
• Proven Leadership: 2+ years of management experience
• Technical Proficiency: Strong capabilities in SQL, Python, or R, with ability to troubleshoot data inputs
• Advanced Analytical Rigour: Deep understanding of structured experimentation and test designs
• Exceptional Communication: turning complex data into compelling narratives

Responsibilities

• Lead Strategic Measurement & Testing: develop learning agendas and quarterly plans
• Set up, monitor, and analyze testing frameworks (CLS, MMT, BLS)
• Deliver actionable insights and storytelling from CLS results
• Own end-to-end document creation and lead client presentations with stakeholders
• Manage timelines for inflight optimisations, data linking, and PCA creation
• Oversee launch dashboards and budget tracking with naming conventions
• Troubleshoot implementation issues and optimize mapping
• Ensure dashboards and budgets are maintained
• Lead and coordinate with cross-capability teams to integrate analytics into client strategy

Skills

Leadership

Data analysis

Communication

Experimentation

Tools

SQL

Python

R

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Some of the things we’d like you to do:

• Lead Strategic Measurement & Testing: Propose and develop learning agendas and quarterly measurement plans
• Orchestrate the setup, monitoring, and analysis of testing frameworks, including Conversion Lift Studies (CLS), Matched Market Testing (MMT), and Brand Lift Studies (BLS)
• Deliver Actionable Insights & Storytelling: Create "Hero" and General CLS results into cohesive, compelling narratives that ladder up to broader business goals
• Take ownership of end-to-end document creation and lead clint presentations with key stakeholders, including ML, MLMO, and PMM teams
• Manage critical timelines for inflight optimisations, Datalink, and Post Campaign Analysis (PCA) creation
• Oversee the maintenance of launch dashboards, daily budget tracking, and ensure strict alignment on ULS naming conventions and approved measurement solutions
• Operational Excellence & Tooling: Troubleshoot implementation issues, (e.g., tactic-level optimization mapping and PA naming discrepancies)
• Ensure pacing dashboards and quarterly budgets are accurately populated and maintained
• Team Leadership & Cross-Capability Collaboration: Manage close working relationship and regular contact with wider Pixel team analysts ensuring your team delivers on-time, high-quality execution
• You will build trusted relationships with activation, planning, and incrementality teams to integrate analytics seamlessly into the overall client strategy

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A bit about yourself:

• 6+ years of experience in a data & insight role, with practical expertise in digital campaign measurement for both Direct Response and Brand Awareness
• Proven Leadership: 2+ years of management experience with a demonstrated ability to estimate project scope, resolve issues proactively, and foster morale within a team
• Technical Proficiency: Strong capabilities in systems such as SQL, Python, or 'R', with the ability to troubleshoot platform coding issues and manage complex data inputs
• Advanced Analytical Rigour: Deep understanding of structured experimentation (e.g., GLA, Turnkey tests, MMT, CLS) and how to map regional/postcode data to test designs
• Exceptional Communication: You consistently turn complex data into visually appealing presentations, tell compelling stories that deliver broader context, and confidently guide cross-capability teams

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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