Senior Manager, Account Based Marketing

SpotDraft; Bengaluru; On-site; INR 60,000 - 1,00,000; Full time

Job summary

An innovative legal tech firm is on the lookout for a Senior Manager in Account-Based Marketing. This pivotal role involves crafting and executing strategic campaigns aimed at high-value accounts, enhancing engagement, and driving revenue. You will work closely with cross-functional teams to develop multi-channel campaigns that align with business objectives. This dynamic position offers the chance to influence pipeline development and engage with key market segments. Join a passionate team dedicated to transforming the contracting process and making a significant impact in the legal tech landscape!

Benefits

Professional Development Opportunities

Networking with Industry Leaders

Outcome-Driven Environment

Ownership of Projects

Qualifications

• 7-10 years of B2B marketing experience, especially in account-based marketing.
• Strong understanding of multi-touch campaign execution across various channels.

Responsibilities

• Define and execute account-based marketing campaigns targeting high-value accounts.
• Collaborate with sales and marketing teams to optimize campaign strategies.

Skills

B2B Marketing

Account-Based Marketing

Campaign Management

Marketing Automation

CRM Platforms

Analytical Skills

Project Management

Creative Thinking

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Tools

CRM Software

Job description

About SpotDraft

SpotDraft is revolutionising the way high-growth companies handle contracts. Our CLM platform is designed to make contracting a breeze — it's convenient, fast, and incredibly easy to use. We empower legal teams with tools and systems to unleash their full potential.

Industry giants like PhonePe, Chargebee, Unacademy, Meesho, and Cred are partnered with SpotDraft. Our platform saves legal counsels over 10 hours weekly and helps close deals 25% faster.

Join the SpotDraft revolution and discover the future of contracting!

Job Summary

We are seeking a Senior Manager, Account-Based Marketing, to drive growth through strategic campaigns targeting high-value accounts. This role is essential for accelerating pipeline development and deepening engagement with key segments. You will collaborate cross-functionally with sales, product marketing, and other teams to execute campaigns that generate targeted pipeline and revenue outcomes.

Key Responsibilities

1. Account-Based Campaign Strategy & Execution:
   • Define, orchestrate, and report on demand generation efforts for specific segments and personas across their lifecycle stages.
   • Develop and execute multi-channel ABM campaigns aligned with sales priorities and business goals.
   • Partner with sales to identify target accounts, craft personalized tactics, and measure pipeline impact.
   • Manage campaign timelines, assets, and execution across channels including social media, email, digital, events, and direct mail.
2. Cross-Functional Collaboration:
   • Work with product marketing, content, and digital teams to develop compelling messaging and assets tailored to targeted accounts.
   • Coordinate campaign efforts with marketing teams to ensure consistency.
3. Event and Campaign Integration:
   • Support execution of campaigns related to virtual and in-person events.
   • Collaborate with the events team to enhance account engagement and maximize ROI from field marketing activities.
4. Campaign Performance & Optimization:
   • Monitor, report, and analyze campaign metrics related to engagement, pipeline, and revenue.
   • Use insights to optimize campaign strategies and account engagement.

Requirements

• 7-10 years of B2B marketing experience, with at least 3-5 years in account-based marketing or integrated campaigns within SaaS or tech sectors.
• Strong understanding of multi-touch campaign execution across email, digital, content, and events.
• Proven ability to collaborate with sales teams and influence without direct authority.
• Experience with marketing automation and CRM platforms for campaign management and tracking.
• Excellent analytical skills; comfortable interpreting data and reporting.
• Strong project management and organizational skills with attention to detail.
• Creative and strategic thinker passionate about building compelling experiences for target accounts.

Working at SpotDraft

Join an ambitious team passionate about creating a globally recognized legal tech company. We foster success, encourage active participation, and value collaboration.

• Opportunity to work with talented industry leaders and grow professionally.
• Expand your professional network with founders, investors, and market leaders.
• Take ownership of your projects and see your impact directly.
• Work in an outcome-driven environment focused on results and ambitious goals.

Our Core Values

• Delight Customers: Making our customers happy is our priority.
• Be Transparent & Direct: Promote open communication and honesty.
• Be Audacious: Think big and take risks.
• Outcome-Oriented: Focus on results and achieve ambitious goals.
• Continuous Improvement: Strive to learn and grow daily.
• Elevate Each Other: Support and celebrate wins together.
• Passion & Ownership: Be passionate and take responsibility for your work.
• Equal Opportunity: We do not discriminate based on race, ethnicity, religion, gender, or disability.