Senior Influencer Marketing Manager

Influship; Mumbai; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

OLIVER, part of the Brandtech Group, Mumbai, seeks a Senior Influencer Marketing Manager to lead influencer campaigns for beauty brands. You will identify partners, develop creative content, and manage campaigns across social platforms, leveraging analytics to optimize impact.

You will collaborate with marketing, design, and brand teams, overseeing campaigns from ideation to execution, while keeping abreast of trends and AI-enabled approaches for superior results.

Qualifications

• 4+ years of experience in influencer marketing or related digital marketing roles.
• Experience leading influencer campaigns in beauty and FMCG sectors.
• Proficiency with analytics tools (Google Analytics, HubSpot, TapInfluence) for measuring impact.
• Proven ability to build partnerships with influencers/agencies and manage campaigns end-to-end.
• Strong written and verbal communication, project management, and relationship-building skills.
• In-depth knowledge of social media marketing, platforms, and trends; ability to translate insights into campaigns.
• Passion for AI and emerging technologies; ability to learn and apply AI tools.

Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns.
• Identify and build relationships with prominent influencers and agencies.
• Brainstorm and curate content ideas for influencer campaigns across platforms.
• Track KPIs and campaign performance; report insights to brand teams.
• Coordinate with marketing and design teams to publish content across channels.
• Lead shoots and content development when needed; ensure alignment with brand goals.
• Stay ahead of trends and industry developments to inform campaigns.

Skills

Influencer marketing

Leadership

Digital marketing

Analytics

Education

Marketing degree

Tools

Google Analytics

HubSpot

TapInfluence

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:Senior Influencer Marketing Manager

Location: Mumbai, India

About the role:

We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understand of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in-depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies.Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

What you will be doing:

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Creative planning and supervising shoots from time to time
• Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
• Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and design team to post influencer content on social media platforms
• Research market data and trends to establish best practices related to influencer campaigns
• Generate and present reports on campaign performance
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role:

• 4+ years of experience working in the relevant field.
• Degree in Marketing, Communications or any similar field
• Prior experience in leading influencer marketing campaigns
• Prior experience in beauty & FMCG sector
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude
• Thorough understanding of current social media and influencer marketing trends
• Proven experience in using social media platforms as marketing channels
• Excellent communication and relationship-building skills
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of what’s possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement.Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.