Senior Influencer Marketing Manager

oliverseapac; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

OLIVER in Mumbai is seeking a Senior Influencer Marketing Manager to lead influencer campaigns for beauty brands, shape content, and build strategic influencer partnerships. You will manage campaigns from ideation to execution, leveraging analytics to optimize performance across social platforms.

You will drive creative concepts, collaborate with brand teams, and stay ahead of industry trends and AI-enabled tools to enhance campaign impact.

Qualifications

• 4+ years of experience in influencer marketing/digital marketing
• Degree in Marketing, Communications or related field
• Experience leading influencer marketing campaigns
• Experience in beauty & FMCG sector
• Proficiency in analytics tools (GA, HubSpot, TapInfluence)
• Proven outreach campaign strategy experience
• Strong knowledge of social media marketing trends
• Excellent communication and relationship-building skills
• Passion for AI and new technologies; ability to learn AI tools

Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend events for networking and business purposes
• Develop content ideas and curate content for campaigns
• Research industry trends, competitors and target audiences
• Brainstorm innovative influencer campaign approaches
• Keep up with emerging trends, technologies and influencers
• Coordinate marketing strategies with the team across channels
• Oversee the development and implementation of influencer campaigns from ideation to execution
• Lead shoots and creative planning when required
• Set up and track KPIs to measure campaign success
• Serve as liaison between influencers/agencies and marketing team
• Identify opportunities for collaborations with established influencers
• Cultivate professional partnerships with existing contacts
• Collaborate with design team to post influencer content
• Generate reports on campaign performance
• Provide recommendations for future campaigns

Skills

Influencer marketing

Social media marketing

Project management

Communication skills

Networking

Analytics

Campaign strategy

Education

Bachelor's degree in Marketing, Communications or any similar field

Tools

Google Analytics

HubSpot

TapInfluence

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role

Senior Influencer Marketing Manager

Location

Mumbai, India

About the role

We are looking for a creative mind with experience and expertise in Influencer Marketing. The role involves understanding of the brand, its category, a knack for beauty, and understanding of the FMCG sector. You will identify, lead, creatively direct, and execute influencer marketing & creative content for some leading beauty brands.

As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers/ agencies, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

One needs to have an in‑depth understanding of the social media and influencer landscape and proficiency in analytics tools as well as creating and executing communication strategy alongside the brand team. A passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

What you will be doing

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Creative planning and supervising shoots from time to time
• Set up and track Key Performance Indicators (KPIs) to measure the campaign's success
• Serve as a liaison between our brand ambassadors/influencers/agencies and the marketing team
• Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Cultivate professional partnerships with existing contacts
• Work with the marketing and design team to post influencer content on social media platforms
• Research market data and trends to establish best practices related to influencer campaigns
• Generate and present reports on campaign performance
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

What you need to be great in this role

• 4+ years of experience working in the relevant field.
• Degree in Marketing, Communications or any similar field
• Prior experience in leading influencer marketing campaigns
• Prior experience in beauty & FMCG sector
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
• Proven track record in outreach campaign strategies
• In depth knowledge of social media marketing industry
• Impeccable verbal and written communication skills
• Well organized with great time management skills
• Outstanding project management skills
• Excellent interpersonal and relationship building skills
• Networking aptitude
• Thorough understanding of current social media and influencer marketing trends
• Proven experience in using social media platforms as marketing channels
• Excellent communication and relationship-building skills
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evalu