Senior Graphic Designer

Itvedant Education; Thane; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

12 Holidays & 21 Leaves

Recognition (monthly/quarterly/yearly)

Medical insurance for family

OPD facility for family

Trips (India & international)

Job summary

Itvedant Education is seeking a Sr. Graphic Designer to lead visual design for comprehensive campaigns across India, including ATL, BTL, and OOH. You will develop fresh concepts that reinforce brand consistency and collaborate with marketing and regional teams to adapt campaigns for local markets.

The role requires strong design skills, creative thinking, independent execution, and the ability to guide juniors and freelancers on large-scale campaigns. A passion for education branding is a plus.

Qualifications

• Strong brand-first creative thinking with the ability to develop original and differentiated concepts.
• High sense of ownership and accountability for creative quality, timelines, and outcomes.
• Ability to think beyond execution and identify the visual solution to a brand problem.
• Strong understanding of branding, visual hierarchy, typography, layouts, colour, and communication principles.
• Ability to understand a brief quickly and convert it into an effective creative direction with minimal iterations.

Responsibilities

• Lead visual design for pan-India ATL & BTL campaigns including hoardings, print, events, and digital assets.
• Develop fresh concepts and visual directions for each campaign; avoid replicating existing creatives.
• Translate marketing and brand requirements into strong, brand-first visuals.
• Participate in brainstorming and pitch ideas beyond briefs.
• Own creative timelines and ensure on-time delivery with minimal feedback rounds.
• Understand briefs and deliver with minimal iterations.
• Maintain brand identity while evolving its creative language.
• Adapt campaigns for local markets without compromising brand.
• Coordinate with print, OOH, and production vendors to ensure execution matches direction.
• Build mood boards, visual references, and brand assets for a structured direction.
• Guide junior designers and freelancers during large campaigns.

Skills

Brand-first thinking

Ownership & accountability

Brand consistency

ATL/BTL/OOH

Mentoring juniors

Tools

Adobe Creative Suite

AI creative tools

Job description

Itvedant was started with the aim of bridging the gap between education and skills needed for the job with an intense passion for teaching.We are looking for dynamic and passionate people from the software industry to be a part of our family who can lead the team of students towardsa bright future.

Job Summery:

We are looking for a Sr. Graphic Designer to develop fresh concepts and lead visual design for ATL, BTL, OOH, print, event, and digital campaigns while maintaining strong brand consistency. The role requires creative thinking, independent execution, strong design skills, and collaboration with marketing and regional teams.

Roles and Responsibilty:

• Lead visual design for pan-India ATL & BTL brand campaigns, including hoardings, print, internal and external branding, event collateral, and digital brand assets.
• Develop fresh creative concepts and visual directions for every campaign instead of replicating existing creatives.
• Translate marketing and brand requirements into strong, brand-first visual concepts.
• Actively participate in brainstorming and pitch creative ideas proactively, beyond executing given briefs.
• Own creative timelines independently and ensure delivery within committed deadlines.
• Understand briefs accurately and deliver with minimal rounds of feedback and rework.
• Maintain consistency in the brand's visual identity while continuously evolving its creative language.
• Work with regional and city teams to adapt campaigns to local market requirements without compromising brand identity.
• Coordinate with print, OOH, and production vendors to ensure the final execution matches the approved creative direction.
• Build and maintain mood boards, visual references, brand assets, and creative libraries to establish a structured visual direction for the brand.
• Guide junior designers and freelancers when required during large-scale campaign execution.

Job Qualification & Skills Set:

• Strong brand-first creative thinking with the ability to develop original and differentiated concepts.
• High sense of ownership and accountability for creative quality, timelines, and outcomes.
• Ability to think beyond execution and identify the visual solution to a brand problem.
• Strong understanding of branding, visual hierarchy, typography, layouts, colour, and communication principles.
• Ability to work independently with minimal supervision and limited creative direction.
• Ability to understand a brief quickly and convert it into an effective creative direction with minimal iterations.
• Strong understanding of ATL, BTL, OOH, retail, print, and digital brand communication.
• Ability to defend creative decisions with clear strategic reasoning, rather than personal preference.
• Comfortable challenging or questioning a brief when it does not align with the brand objective.
• Strong understanding of brand consistency and visual communication across multiple touchpoints.
• Familiarity with relevant design and creative tools.
• Ability to use AI tools for creative ideation, research, mood boards, visual exploration, and understanding creative profiles/requirements.
• Strong communication and collaboration skills with marketing, brand, regional teams, vendors, and leadership.
• Prior experience mentoring or guiding junior designers/freelancers is preferred. Education industry exposure will be an added advantage.
• 12 Holidays and 21 leaves for the year
• Monthly, Quarterly & Yearly Recognition
• Medical Insurance along with the family covered
• OPD facility along with the family covered
• Chance to win Indian & International trips