Senior Graphic Designer

Rostrumedu; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Rostrum Education seeks a Senior Graphic Designer to lead end-to-end design and brand strategy for marketing and growth initiatives. This strategy-led role blends creative direction, people leadership, and hands-on work, collaborating with leadership to evolve Rostrum’s visual identity.

You will oversee a small in-house design team, partner with marketing and growth, and translate business goals into cohesive visual content that drives Rostrum’s long-term expansion and student outreach.

Qualifications

• Proven experience leading design teams in marketing and growth contexts.
• Strong background in UI/UX and marketing-focused design.
• Experience with design systems and brand guidelines.

Responsibilities

• Own Rostrum’s visual brand across marketing materials.
• Develop and maintain design systems, templates and guidelines.
• Design marketing assets, student communications, and sales materials.
• Lead creative direction and ensure timely delivery.
• Mentor in-house designers and provide feedback.

Skills

Team leadership

UI/UX design

Figma

Adobe Creative Cloud

Visual storytelling

Motion design basics

Design systems

User journeys

Education

Formal design education from top institutions

Tools

Figma

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Job description

Rostrum Education supports students and families in their journey to gain admission to the world’s most competitive universities. With personalised mentorship, expert guidance, and a proven track record, we help students craft strong, standout applications.

In the 2025 admissions cycle, our students secured 10+ Oxbridge offers and 15+ Ivy League offers, showcasing the strength of our strategies and the quality of our mentorship. From Oxford to Harvard, Cambridge to Columbia, we help ambitious students turn their aspirations into achievement.

With Rostrum, students benefit from a strategy that can increase their chances of admission up to 5 times, helping them turn their ambition into achievement and applications into success stories

Role Overview:

We are seeking a Senior Graphic Designer who will lead and execute end-to-end design and brand strategy across Rostrum’s marketing and growth initiatives. This is a strategy-led role that combines creative direction, people leadership, and occasional hands-on work, including direct collaboration with leadership. The Senior Graphic Designer will play a pivotal role in shaping and evolving Rostrum’s visual identity.

The role will oversee and mentor a small in-house design team, while working closely with marketing, growth, and senior leadership. Success in this role requires strong strategic judgment, refined creative taste, and the ability to translate business objectives into cohesive visual content that supports Rostrum’s long-term growth.

Key Responsibilities:

• Brand Ownership: Take ownership of Rostrum’s visual brand and ensure it is applied consistently across all marketing and related materials, supporting clear communication and overall business goals.
• Design Systems: Create and maintain shared design systems, including templates and usage guidelines. Set clear review processes to ensure quality, consistency, and accessibility across teams.
• Marketing & User Experience: Apply product design thinking to marketing and brand materials to create a consistent experience across user journeys and student-facing content. Work closely with the marketing team to design clear, effective, and user-focused visual content.
• Creative Direction & Delivery: Translate business and marketing needs into clear creative direction. Define workflows, timelines, and feedback processes to ensure reliable, high-quality design delivery.
• Team Leadership: Manage and mentor in-house designers (Video and Visual/Graphic). Set expectations, review standards, and development goals, and provide senior-level feedback and approvals.
• Design Execution: Oversee all design output, including brand materials, marketing assets, student communications, presentations, and sales materials. Step in to design directly on high-priority work when needed.
• Paid Media & Ad Design : Design and deliver performance-driven ad creatives for Meta and LinkedIn platforms, aligned with campaign goals and brand guidelines.

Key Skills:

• Team leadership, mentoring, and quality review
• Strong experience designing user interfaces and user journeys
• Advanced use of Figma for design systems.
• Proficiency in Adobe tools (Photoshop, Illustrator, InDesign)
• Clear visual communication and storytelling
• Working knowledge of motion design and video basics
• Hands-on experience in UI and UX design, including user journeys and interfaces.
• Proven knowledge designing performance ads for Meta and LinkedIn platforms.

Qualifications:

• Demonstrated experience collaborating closely with marketing and growth teams
• Formal design education from NIFT, NID or any other top institution
• Prior experience within education, premium services, or consumer-focused brands is advantageous

Why Join Us?

• Hands-on exposure to content strategy and education marketing
• Experience working on high-quality educational content and research-driven campaigns
• Opportunity to work closely with senior team members and learn how education marketing operates
• Exposure to international university admissions, student outreach, and education trends
• A dynamic role that combines creative thinking with operational execution