Senior Associate, Search, Media Delivery and Operations

WPP Media; Mumbai; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Competitive medical benefits

Group retirement plans

Vision and dental insurance

Significant paid time off

Preferential partner discounts

Mental health awareness days

Job summary

A leading digital marketing firm is seeking a Senior Executive in Mumbai to develop, track, and optimise digital marketing campaigns. This role involves leading targeted campaigns from concept to execution while collaborating with major publishers. The candidate should have a strong grasp of digital platforms and experience of at least 2 years in paid media. Excellent analytical skills are necessary, along with expertise in Google Ads and Facebook Ads. Competitive benefits and a hybrid working environment enhance the position.

Qualifications

• Minimum 2 years’ experience within paid media.
• Thorough understanding of Google Ads and Facebook Ads.
• Expertise using Google Analytics.

Responsibilities

• Analyse, track and optimise campaigns on an ongoing basis.
• Communicate with internal stakeholders on project development.
• Monitor and administer analytics dashboards and key reporting tools.

Skills

Paid media experience

Google Ads

Facebook Ads

Google Analytics

Analytical skills

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working. For more information, visit wppmedia.com.

Core Values

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an open environment by balancing people and client experiences and cultivating trust.
• Lead optimistically by championing growth and development to mobilise the enterprise.

Role Summary & Impact

We are looking for a Senior Executive to develop, track and optimise digital marketing campaigns. You should have a strong grasp of current digital ecosystems, platforms and strategies and be able to lead targeted digital marketing campaigns from concept to execution.

What’s Great About This Role

• Working with top brands on performance marketing.
• Working in a truly integrated team handling 360 aspects for a brand.
• Collaborating closely with leading publishers such as Google, Facebook, Amazon.

Goal Milestones

In Three Months

• Understand the complete biddable media scenario on the client’s business (Search, Facebook, etc.).
• Handle day-to-day tasks/requirements effectively.

In Six Months

• Optimise implementation in all biddable media platforms.
• Explore and execute an innovation in one of the biddable media platforms.

In Twelve Months

• Exceed client expectations in terms of biddable media implementation.
• Create a roadmap for the next year.

Daily Responsibilities

• Analyse, track and optimise campaigns on an ongoing basis, benchmarking performance.
• Communicate with internal stakeholders on project development, timelines and results; work closely with other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools, regularly recommending improvements.
• Stay ahead of the competition by analysing search engine and PPC industry trends across web and mobile platforms, adopting new best practices.

Skills & Experience

• Minimum 2 years’ experience within paid media.
• Thorough understanding of Google Ads and Facebook Ads.
• Expertise using Google Analytics.
• Strong analytical (number crunching) skills.
• Experience with Amazon & FK advertising is an added advantage.

Life at WPP Media & Benefits

We invest in employees to help them do their best work and grow. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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