Senior Digital Strategist

Adobe; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A global technology company in India seeks a marketing professional to enhance marketing initiatives that drive business outcomes. Responsibilities include data-driven analysis, customer journey mapping, and collaboration with cross-functional teams. The ideal candidate will demonstrate strategic thinking and proficiency in digital marketing tools. This role also requires strong communication skills to present marketing value effectively.

Qualifications

• Ability to align marketing initiatives with business goals.
• Understanding of market dynamics, customer needs, and competitive landscapes.
• Strong presentation skills to convey marketing value to stakeholders.

Responsibilities

• Maximize marketing initiatives for tangible business outcomes.
• Engage in strategic thinking and data-driven analysis.
• Collaborate cross-functionally with sales, finance, and product teams.

Skills

Strategic Thinking & Business Acumen

Data Analysis & Performance Measurement

Customer Journey & Value Mapping

Communication & Storytelling

Cross-Functional Collaboration

Digital Marketing & MarTech Proficiency

Budgeting & Financial Acumen

Change Management & Adaptability

Tools

Google Analytics

Tableau

Power BI

HubSpot

Salesforce

Marketo

Job description

Overview

Adobe is proud to be an Equal Employment Opportunity employer. We are passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen. We hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We believe the next big idea could be yours.

Responsibilities

The role focuses on demonstrating and maximizing the value of marketing initiatives by ensuring marketing efforts translate into tangible business outcomes. Key areas include strategic thinking, data-driven analysis, customer journey mapping, effective communication, cross-functional collaboration, digital marketing proficiency, budgeting, and change management.

Qualifications

• Strategic Thinking & Business Acumen
  • Ability to align marketing initiatives with business goals.
  • Understanding of market dynamics, customer needs, and competitive landscapes.
  • Strong problem-solving skills to optimize marketing impact.
• Data Analysis & Performance Measurement
  • Proficiency in marketing analytics tools (Google Analytics, Tableau, Power BI).
  • Experience with attribution models, KPIs, and ROI measurement.
  • Ability to interpret data and derive actionable insights.
• Customer Journey & Value Mapping
  • Expertise in mapping the customer journey and identifying key touchpoints.
  • Ability to articulate how marketing efforts create value at each stage.
  • Knowledge of customer segmentation and behavioral analysis.
• Communication & Storytelling
  • Strong presentation skills to convey marketing value to stakeholders.
  • Ability to translate data into compelling narratives for executives and teams.
  • Proficiency in report writing and visualization of marketing impact.
• Cross-Functional Collaboration
  • Ability to work with sales, finance, product, and customer success teams.
  • Experience aligning marketing strategies with revenue and growth objectives.
  • Strong negotiation skills to advocate for marketing’s contribution.
• Digital Marketing & MarTech Proficiency
  • Understanding of digital marketing channels (SEO, PPC, content, social).
  • Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo).
  • Knowledge of AI-driven marketing and personalization technologies.
• Budgeting & Financial Acumen
  • Experience in marketing budget allocation and optimization.
  • Understanding of cost-per-acquisition (CPA), customer lifetime value (CLV), and profitability metrics.
• Change Management & Adaptability
  • Ability to drive marketing transformation initiatives.
  • Experience in change management frameworks and stakeholder engagement.
  • Ability to pivot strategies based on market feedback and business priorities.

EEO and Accessibility

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call [phone].