Senior Digital Marketing Specialist

NRG Foods Pvt.Ltd.; Hyderabad; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading FMCG company is seeking a Digital Marketing Specialist in Hyderabad, Telangana, India. The role focuses on driving digital growth through innovative campaigns and data-driven strategies. Candidates should have a minimum of 6 years of experience in digital marketing, including FMCG industry experience. Successful candidates will excel in content creation, social media engagement, and SEO optimization. Full-time employment with a commitment to delivering compelling marketing results.

Qualifications

• Minimum 6+ years of experience in digital marketing.
• At least 2+ years of experience in the FMCG industry.
• Certifications related to digital marketing are a plus.

Responsibilities

• Drive digital growth through effective campaigns.
• Craft compelling content for diverse audiences.
• Optimize the user journey from SEO to CTR.
• Engage in data-driven decision making to enhance performance.

Skills

Digital marketing

Data-driven advertising strategies

SEO

Content creation

Social media engagement

Education

BBA in Marketing or related fields

Tools

Google Analytics

Meta Ads

Email marketing platforms

Job description

Direct message the job poster from NRG Foods Pvt.Ltd.

Workforce Strategy & People Operations Lead (Executive | Diversity | Volume Hiring | Global Recruitment – Tech & Non-Tech | USA, Canada, EU, UK, APAC…

NRG Foods Pvt Ltd.

NRG Foods is a leading global exporter, supplier, and distributor of premium Indian ethnic foods and groceries, renowned for its extensive portfolio and expertise in international trade. With a wide range of products that includes staple items such as rice, atta (flour), lentils, spices, soups, sauces, beverages, and snacks, NRG Foods caters to diverse consumer needs across the globe. The company also supplies personal care products, kitchen utensils, and various commodities, ensuring a comprehensive offering for every market.

In addition, NRG Group of Companies is a fast-growing, global FMCG and EXIM (Export-Import) enterprise with operational offices in Ireland, Netherlands, and India. Over the past decade, the company has developed a robust network, managing relationships with suppliers and customers worldwide. The Indian office handles all finance and accounting-related functions, ensuring seamless financial operations across its global footprint. This international presence and streamlined operations position NRG Foods as a leader in the global FMCG sector, with the agility to adapt to dynamic market conditions and deliver consistent value to clients around the world.

For more details please check our website

https://nrgfoods.in/

https://nrgimports.nl/

https://nityafoods.in/

Educational Qualifications:

Mandatory Qualifications:

• BBA in Marketing or related fields.

Preferred Qualifications:

• Certifications if any related to digital marketing and AI Tools (e.g., Blueprint, Google, AI generalist, Marketing Essentials certificates etc.,).

Required Experience:

• Min 6+ years of experience in digital marketing, with at least 2+ years with FMCG industry exp.

Responsibilities:

• Driving digital growth from search to social – one campaign at a time.
• Turning clicks into conversions with data-driven ad strategies.
• Mastermind behind paid ads that perform and organic reach that resonates.
• Fueling decisions with insights, not instincts.
• Crafting compelling content that connects, converts, and creates buzz.
• Engaging audiences where they scroll, click, and shop.
• From SEO to CTR – optimizing every step of the user journey.
• Putting brands on the local map with GMB optimization.
• Where creativity meets performance – across pixels, posts, and platforms.
• Running campaigns that don’t just spend – they scale.
• Marrying design, data, and digital for maximum impact.
• Retargeting the right audience at the right time, every time.
• From inbox to impact – designing emails that drive action.
• Bridging marketing with sales through quality leads and smarter strategies.
• Amplifying reach through influencer and community collaborations.
• Behind the scenes, fixing SEO glitches and boosting page speed like a pro.
• Managing content calendars that keep engagement consistent and meaningful.
• One eye on analytics, the other on trends – always ready to optimize.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Design

• Industries

  Food and Beverage Retail, Food and Beverage Manufacturing, and Wholesale Food and Beverage

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