Senior Digital Marketing Data Analyst - Python and Pyspark

Citi; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Citi in Bengaluru, India seeks a Spec Analytics Intmd Analyst to join a growing analytics team. The role integrates in-depth data science knowledge with industry standards to solve complex problems and support key business strategies.

The incumbent will work with large data sets, use SQL, Python, and big data tools, and contribute to marketing, risk, and AML initiatives while maintaining high data quality and stakeholder communication.

Qualifications

• 5+ years relevant experience
• Proficient in retrieving and manipulating data
• Analytic ability and problem solving skills
• Experience in a quantitative field
• Willing to learn and can-do attitude
• Excellent communication and interpersonal skills
• Ability to build partnerships with cross-function leaders

Responsibilities

• Work with large and complex data sets (internal and external) to evaluate, recommend, and support the implementation of business strategies
• Identify and compile data sets using tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business-to-business outcomes
• Document data requirements, collection/processing/cleaning, and exploratory data analysis; may include statistical models/algorithms and data visualization
• Incumbents in this role may often be referred to as Data Scientists
• Specialization in marketing, risk, digital and AML fields possible
• Assess risk when business decisions are made, ensuring compliance with laws and protecting Citi and its clients

Skills

Data analysis

Analytical thinking

Problem solving

Communication skills

Cross-functional collab

Education

Bachelor's degree

Tools

SQL

Access

Python

Pyspark

Hadoop

Job description

The Spec Analytics Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities

• Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
• Identifies and compiles data sets using a variety of tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business to business outcomes
• Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
• Incumbents in this role may often be referred to as Data Scientists
• Specialization in marketing, risk, digital and AML fields possible
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications

• 5+ years relevant experience
• Have the ability to retrieve and manipulation data
• Possess analytic ability and problem solving skills
• Working experience in a quantitative field
• Willing to learn and can-do attitude
• Excellent communication and interpersonal skills, be organized, detail oriented, flexible and adaptive to matrix work environment
• Ability to build partnerships with cross-function leaders

Education

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

• 5+ years of relevant experience, preferred financial domain knowledge
• Preferred Digital Marketing and/or Digital Experience domain knowledge
• Proficient in Python/Pyspark, SQL and hands-on experience on big data environment like Hadoop
• Hands-on experience on Statistical techniques and Predictive modeling using Machine Learning like - Decision Tree, Logistic Regression etc.
• Proficient in MS Excel, PowerPoint

Job Family Group

Decision Management

Job Family

Specialized Analytics (Data Science/Computational Statistics)

Time Type

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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