Senior Data Scientist

Providence Global Center; Hyderabad; On-site; INR 3,000,000 - 5,400,000; Full time

Benefits offered by this job

Competitive Pay

Supportive Reporting Relation

Job summary

Providence India is seeking a Senior Data Scientist with deep expertise in Marketing Analytics, especially Marketing Mix Modeling (MMM), to drive data‑driven decisions across marketing investments. This role will partner with Marketing, Finance, and Product to quantify channel effectiveness and optimize budget allocation.

The candidate will design MMMs, analyze multi‑channel campaigns, and develop attribution and experimentation frameworks, delivering clear business insights.

Qualifications

• Senior Data Scientist with deep expertise in Marketing Analytics, particularly Marketing Mix Modeling (MMM).
• Experience in ROI measurement, lift analysis, and multi‑channel attribution.

Responsibilities

• Design, develop, and maintain Marketing Mix Models (MMM) to measure channel impact (TV, digital, paid search, social, etc.).
• Apply regression, Bayesian, and time‑series methods to quantify ROI and incremental lift.
• Analyze multi‑channel campaigns and provide actionable insights to optimize spend.
• Build pipelines using Python/R, SQL, and cloud platforms; collaborate with Data Engineering.
• Present insights to senior stakeholders and influence budget planning.

Job description

Why Us?

• Competitive Pay
• Supportive Reporting Relation

Providence, one of the US’s largest not-for-profit healthcare systems, is committed to high quality, compassionate healthcare for all. Driven by the belief that health is a human right and the vision, ‘Health for a better world’, Providence and its 121,000 caregivers strive to provide everyone access to affordable quality care and services.

Providence has a network of 51 hospitals, 1,000+ care clinics, senior services, supportive housing, and other health and educational services in the US.

Providence India is bringing to fruition the transformational shift of the healthcare ecosystem to Health 2.0. The India center will have focused efforts around healthcare technology and innovation, and play a vital role in driving digital transformation of health systems for improved patient outcomes and experiences, caregiver efficiency, and running the business of Providence at scale.

About the Role

We are looking for a Senior Data Scientist with deep expertise in Marketing Analytics, particularly Marketing Mix Modeling (MMM), to drive data‑driven decision‑making across our marketing investments. This role will partner closely with Marketing, Finance, and Product teams to quantify channel effectiveness, optimize budget allocation, and unlock growth opportunities.

Key Responsibilities

Marketing Mix Modeling & Measurement

• Design, develop, and maintain Marketing Mix Models (MMM) to measure the impact of various marketing channels (TV, digital, paid search, social, etc.).
• Apply advanced statistical techniques (regression modeling, Bayesian methods, time‑series analysis) to quantify ROI and incremental lift.
• Incorporate factors like seasonality, promotions, pricing, macroeconomic variables, and competitive activity into models.
• Continuously improve model accuracy and scalability.

Marketing Analytics & Insights

• Analyze multi‑channel campaign performance and provide actionable insights to optimize spend.
• Develop frameworks for attribution, incrementality testing, and experimentation (A/B testing, geo experiments).
• Translate complex analytical outputs into clear business recommendations.

Data & Modeling Infrastructure

• Work with large‑scale structured and unstructured datasets (media spend, impressions, conversions, customer data).
• Build reusable pipelines and scalable solutions using Python/R, SQL, and cloud platforms (AWS/GCP/Azure).
• Collaborate with Data Engineering teams to ensure data quality and availability.

Stakeholder Collaboration

• Partner with Marketing leaders to influence budget allocation and strategic planning.
• Present insights to senior stakeholders, including non‑technical audiences.
• Act as a thought leader on measurement frameworks and marketing effectiveness.

Providence’s vision to create ‘Health for a Better World’ aids us to provide a fair and equitable workplace for all in our employment, whether temporary, part‑time or full time, and to promote individuality and diversity of thought and background, and acknowledge its role in the organization’s success. This makes us committed towards equal employment opportunities, regardless of race, religion or belief, color, ancestry, disability, marital status, gender, sexual orientation, age, nationality, ethnic origin, pregnancy, or related needs, mental or sensory disability, HIV Status, or any other category protected by applicable law. In furtherance to our mission in building a more inclusive and equitable environment, we shall, from time to time, undertake programs to assist, uplift and empower underrepresented groups including but not limited to Women, PWD (Persons with Disabilities), LGTBQ+ (Lesbian, Gay, Transgender, Bisexual or Queer), Veterans and others. We strive to address all forms of discrimination or harassment and provide a safe and confidential process to report any misconduct.

Providence Global Center 8th Floor, Skyview 1083/1, Raidurgam,
Hitech City Main Rd, Hyderabad, Telangana 500081, India