Senior Content Writer

Allianze Infosoft; Ernakulam; On-site; INR 500,000 - 900,000; Full time

Job summary

Allianze Infosoft is seeking a talented Technical / B2B Content Writer to develop long-form blogs, service pages, and case studies for IT services, BPO, SaaS, and outsourcing sectors. You will research industry trends, support SEO efforts, and transform complex information into clear, engaging content.

The role requires 3–4 years of writing experience, strong editing and fact-checking skills, and the ability to work across multiple markets.

Qualifications

• 3–4 years of technical or B2B content writing experience in IT services, SaaS, or outsourcing.
• Strong grasp of SEO concepts: keyword usage, snippet targeting, and on-page structure.
• Ability to research and clearly represent technical/operational topics.

Responsibilities

• Write and edit long-form blogs, service pages, and case studies related to IT services and BPO.
• Research industry trends and competitive activity to shape content strategy.
• Collaborate with SEO to implement keywords, title tags, meta descriptions, and FAQs.
• Fact-check statistics, pricing benchmarks, and market data used in content.
• Create AI and generative search-ready content for AI answer engines.
• Own content for new service launches from keyword research and competitive analysis.
• Maintain editorial consistency across multiple service pages and blog content.

Skills

Technical/B2B content writing

SEO content practices

Research capability

Editing & fact-checking

Multi-market writing

Content strategy collaboration

Tools

Semrush

Google Search Console

Job description

About the Role

We are looking for a talented and research-driven Technical / B2B Content Writer to join our team. The ideal candidate will have experience creating high-quality content for IT services, BPO, SaaS, outsourcing, technical support, or related industries.

You will be responsible for developing long-form blogs, service pages, case studies, and other content that supports our SEO, lead-generation, and digital marketing objectives.

The role requires someone who can understand technical and operational concepts, conduct independent research, and transform complex information into clear, engaging, and search-optimized content.

Key Responsibilities

• Write and edit long-form blog content, service pages, and case studies covering BPO, IT technical support, help desk operations, infrastructure/application monitoring, and AI-enabled data services
• Research industry trends, competitor activity, and global IT/BPO market developments to shape content strategy
• Collaborate with SEO to implement keyword strategy, on-page elements (title tags, meta descriptions, H1s), and FAQ content targeting featured snippets
• Fact-check and source statistics, pricing benchmarks, and market data used in content
• Write AEO/GEO-optimized content structured for AI answer engines and generative search platforms (ChatGPT, Perplexity, Google AI Overviews)
• Own content for new service launches, working from keyword research and competitor analysis
• Maintain editorial consistency across 15+ service pages and a growing blog library

Requirements

• 3 - 4 years of technical or B2B content writing experience, ideally in BPO, IT services, SaaS, or outsourcing
• Strong grasp of SEO content practices (keyword integration, snippet targeting, on-page structure)
• Ability to research and accurately represent technical/operational topics (IT support tiers, monitoring systems, data services)
• Excellent editing and fact-checking discipline, especially with numeric/statistical claims
• Experience writing for multiple markets or audience segments a plus
• Familiarity with tools like Semrush, Google Search Console, or similar is a plus

Nice to Have

• Background in customer support, IT operations, or data services content
• Experience with Medium/CMS publishing workflows