Senior Content Copywriter

Apps For Bharat; Bengaluru; On-site; INR 380,000 - 700,000; Full time

Job summary

Apps For Bharat is seeking a content-focused professional to lead devotional and mythology content creation from our Bangalore office. You will research, write, edit, and translate content for various marketing materials in English, while coordinating with editors and designers.

You will develop monthly editorial calendars, maintain quality benchmarks, and collaborate with multiple teams to deliver SEO-friendly, engaging content for Indian and global audiences.

Qualifications

• Excellent English Writing Skills; ability to research, structure, and deliver grammatically correct content.
• Fluent in English; strong written and spoken communication.
• Interest towards Devotional, Mythology and Spiritual space.
• Good understanding of data and the ability to derive insights.
• Highly accountable and proactive; process-oriented; scalable thinking.
• Experienced in building teams and scalable processes.
• Loves technology and how it can scale processes.

Responsibilities

• Research devotional and mythology space to create in-depth rich content.
• Translate content for marketing collaterals across channels (eBook, infographic, quiz) in English.
• Research trends, keywords, and gaps to create fresh devotional content for Indian and global readers.
• Set up content quality benchmarks and manage publishing quality.
• Create monthly and seasonal editorial calendars with the editorial team.
• Commission articles from freelance and in-house writers, ensuring on-time delivery.
• Evaluate and approve submitted articles for cohesiveness and voice.
• Edit and rewrite articles as needed; return to writers for revisions.
• Edit and rewrite descriptions, website content, and marketing communications.
• Ensure all published content is top-notch and reader-friendly.
• Ensure all content is SEO-friendly.
• Collaborate with multiple teams to deliver efficient results.
• Oversee artwork, design, and photography for web content.

Skills

English writing

English fluency

Devotional interest

Data insights

Accountable

Process orientation

Team building

SEO knowledge

Content strategy

Editorial planning

Job description

Job Details

• Job type: Full Time
• Department: Operations
• Work type: On-Site
• Location: Bangalore Division, Karnataka, India

Responsibilities

• Ability to research devotional and mythology space to create in-depth rich content
• Create Translate content for various marketing collaterals/channels like eBook, infographic, Quiz in English
• Researching relevant trends, hot and trending keywords, gaps in content online, to create fresh content for Devotional space for Indian and Global users.
• Setting up content quality benchmarks and managing the quality of content being published.
• Creating a monthly and seasonal editorial calendar with the editorial team
• Commissioning articles from the writing team (both freelance and in-house) and ensuring on-time delivery.
• Evaluate and approve the submitted articles for cohesiveness and maintaining the voice and freshness of the content.
• Editing and rewriting articles, some of which may be rejected or returned to the writer for revision.
• Editing and rewriting descriptions, website content, marketing communications, etc.
• Ensuring all published content is of top-notch quality and reader-friendly
• Ensuring all published content is SEO friendly.
• Ability to collaborate with multiple teams and deliver efficient results.
• Overseeing artwork, design, and photography for web content

Requirements

• Excellent English Writing Skills with the ability to research, structure, and deliver grammatically error-free content.
• Fluent in English Speaking and Writing.
• Interest towards Devotional, Mythology and Spiritual space
• Good understanding of Data and the ability to gather insights for better results.
• Highly accountable and took initiatives
• Process-oriented mindset and scale thinking
• Experienced in building teams and scalable processes
• Loved technology and how it can be used to scale processes

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