Senior Consulting Marketing Associate

ZS Associates; Mumbai; Hybrid; INR 1,400,000 - 2,400,000; Full time

Job summary

ZS in Mumbai is seeking a Consulting Marketing Analyst to shape market strategy and drive enterprise growth. You will synthesize insights across markets, define audience strategies and craft differentiated narratives that empower client engagements.

Collaborate with consulting teams and Marcomms to produce strategic artifacts, thought leadership, and sales enablement materials, translating complex market dynamics into actionable plans for global healthcare, life sciences, and consumer industries.

Qualifications

• 3-4+ years in marketing, strategy or analytics.
• Experience in audience segmentation, positioning and messaging.
• Ability to translate complex topics into clear outputs.
• Strong stakeholder influence and communication skills.

Responsibilities

• Synthesize market and customer insights to guide strategy.
• Develop market-backed narratives and value propositions.
• Partner with marketing and consulting teams to produce strategic artifacts.
• Translate narratives into sales enablement materials.
• Lead cross-functional workstreams with timely deliverables.
• Engage senior stakeholders and align on priority audiences.

Skills

Marketing strategy

Commercial consulting

Analytics

Market research

Communication skills

Stakeholder management

English fluency

Job description

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

What You’ll Do: Consulting Marketing Anayst in the Enterprise will…

Market strategy, portfolio direction and growth planning

• Synthesize market, customer and competitive insight to build a clear view of ZS’s opportunities in industries outside of healthcare, including priority offerings, competitive dynamics, customer needs and stakeholder priorities.
• Define priority audiences and their unmet needs, and bring clarity on where ZS can win.
• Conduct and synthesize market opportunity assessments and growth analyses to identify potential business opportunities.
• Develop the differentiated value proposition and portfolio narrative that guide investment and go-to-market choices for supported industries.
• Translate business priorities, market insights and client needs into portfolio strategy recommendations, growth strategies, positioning and market narratives.
• Contribute to annual marketing plans, quarterly business reviews, launch planning and portfolio evolution for supported solution areas, practices and ventures.
• Identify and assess potential opportunity areas or marketing claims that could support competitive advantage.

Positioning, messaging and market-backed narratives

• Serve as a trusted partner to business leaders on positioning, messaging architecture, audience strategy, differentiation and value proposition, aligned to company brand, priorities and key messages.
• Develop positioning, messaging frameworks, value propositions and executive-ready narratives that support clear market differentiation.
• Engage with business leaders and SMEs to synthesize market trends, competitive intelligence, client needs, ZS expertise and business priorities into market-backed points of view and strategic artifacts.
• Test assumptions and align leaders around a clear market point of view, then translate it into actionable briefs for Demand Generation and other activation partners.
• Lead strategic narrative and thought leadership planning to identify differentiated points of view.
• Participate in creative processes and brainstorming to identify novel solutions.

Thought leadership, strategic artifacts and sales enablement

• Identify the market issues where ZS has a strong point of view and shape differentiated perspectives with industry partners, business leaders and SMEs.
• Partner with consulting teams and Marcomms colleagues to develop market-backed thought leadership, strategic artifacts and intellectual capital.
• Connect the narrative across thought leadership, portfolio messaging and sales conversations so ZS shows up with a consistent point of view.
• Translate strategic narratives, market insights and positioning into sales enablement materials, proof-point packages and outreach tools for client-facing business development conversations.
• Develop frameworks, trend summaries, practice approach collateral, executive-ready materials and other strategic artifacts that can be amplified through campaigns and client engagement.
• Help connect portfolio decisions, market priorities and messaging to enterprise objectives and client needs.
• Work with Demand Generation and other marketing functions to help ensure go-to-market plans are grounded in clear strategy, positioning and audience insight.

Market insights and performance learning

• Gather and synthesize customer insight, competitive intelligence, portfolio analysis and marketing performance data to support defined strategic questions.
• Analyze marketing campaign data to generate insights and practical recommendations.
• Use insights to inform messaging, portfolio direction, strategic recommendations and future planning.
• Support structured documentation of strategies, strategic artifacts, assets and outcomes so learnings can inform future planning and decision making.

Stakeholder engagement and cross-functional alignment

• Serve as a strategic partner to industry and business leaders, consulting teams and cross-functional marketing partners to understand needs, gather inputs and refine analyses.
• Reconcile different perspectives and build alignment around priority audiences and market priorities.
• Help supported business areas assess where to play and how to win, and translate business goals into clear marketing and portfolio choices aligned to enterprise priorities.
• Own defined workstreams or components of projects, managing deliverables to timelines and budgets.
• Influence and coordinate across teams to support delivery and alignment.
• Contribute to clear recommendations, presentations and decision materials.
• Share knowledge and support team success.

What you’ll Bring:

• 3-4+ years of experience in marketing, strategy, commercial consulting, analytics, market research or related roles.
• Experience in marketing strategy, including audience segmentation, positioning and messaging, value proposition development and differentiated narrative creation.
• Experience shaping thought leadership strategy and contributing to recommendations, business cases and executive-ready materials.
• Working knowledge of market, competitor, customer, segmentation or portfolio analysis.
• Ability to translate complex industry, market and business topics into clear outputs and practical recommendations.
• Strong problem structuring, synthesis and communication skills, with experience managing and influencing senior stakeholders.
• Ability to own defined workstreams and translate analysis into practical recommendations.
• Clear written and verbal communication skills.
• Comfort working across teams to gather inputs, refine analyses and align outputs.
• Familiarity with business case development, sales enablement or strategic planning is a plus.
• Channel activation experience is valuable, along with a track record of partnering closely with activation specialists.
• Fluency in English.
• Client-first mentality
• Intense work ethic