Senior - Channel Execution (AJO)

Alliance Data Systems, Inc.; Bengaluru; Hybrid; INR 9,597,000 - 14,395,000; Full time

Job summary

Bread Financial is seeking a Senior - Channel Execution professional to oversee end-to-end customer communications and digital experiences across multiple channels. You will lead design, testing, and deployment of personalized journeys that align with marketing objectives and customer needs.

You will partner with marketing, analytics, technology, and creative teams to implement scalable channel solutions, drive performance insights, and ensure compliance and quality standards across programs.

Qualifications

• Bachelor’s degree or higher in Marketing, IS, Business, Communications, Digital Media or related field.
• 5-8 years of experience executing marketing campaigns, customer communications, digital experiences, content publishing, website or mobile experiences, customer journeys, or related programs.
• 5+ years using enterprise email, marketing automation, customer engagement, journey orchestration, content management, or digital experience platforms.
• 3+ years leading channel execution projects, workstreams, platform implementations, testing, or capability enhancements.
• 1+ years mentoring or coaching associates in channel execution.

Responsibilities

• Execute and optimize complex customer communications, journeys, and digital experiences across channels.
• Design advanced content, templates, personalization, decision logic, and experience variations aligned to business objectives and customer needs.
• Serve as a resource for complex channel execution activities.
• Lead test-and-learn initiatives across customer communications, journeys, and digital experiences and implement improvements.
• Partner with cross-functional teams to develop scalable channel solutions and advise on campaign design and execution approaches.
• Lead implementation of new channel capabilities and adoption of technologies to improve execution effectiveness and scalability.
• Apply channel execution governance, quality standards, and risk controls; resolve complex issues while keeping experiences compliant and customer-focused.
• Mentor associates and support onboarding and knowledge transfer to strengthen team capability.

Skills

Marketing campaigns

Customer communications

Digital experiences

Content publishing

Customer journeys

Digital marketing

Marketing automation

Journey orchestration

Content management

Digital experience platforms

Channel execution leadership

Project management

Mentoring

Education

Bachelor’s Degree in Marketing/IS/ related field

Master’s Degree in Marketing/IS/ MBA

Tools

Adobe Journey Optimizer

Adobe Experience Manager

Movable Ink

Adobe Experience Platform (AEP) Journey Orchestration

Liferay DXP

Job description

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

This Senior - Channel Execution is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Channel Execution builds, tests, deploys, and optimizes customer communications and digital experiences across channels. The role applies advanced channel execution, digital marketing, and marketing technology expertise to deliver and optimize complex communications, customer journeys, and digital experiences. The role translates requirements into scalable solutions, leads execution workstreams and capability implementations, resolves complex delivery challenges, and guides less experienced associates while improving quality, efficiency, and customer experience.

Essential Job Functions

Execute and optimize complex customer communications, journeys, and digital experiences across channels.

Design advanced content, templates, personalization, decision logic, and experience variations aligned to business objectives and customer needs.

Serve as a resource for complex channel execution activities.

• (50%) Lead test-and-learn initiatives across customer communications, journeys, and digital experiences. Evaluate performance, engagement trends, testing results, and execution outcomes, then implement improvements that strengthen customer experience, channel effectiveness, operational efficiency, and business performance.
• (15%) Partner with business, marketing, analytics, technology, creative, and execution teams to develop scalable channel solutions. Consult on campaign design, journey planning, channel use, and execution approaches while aligning business objectives, customer experience goals, and channel capabilities.
• (15%) Lead implementation of new channel capabilities, features, experience enhancements, execution methods, and process improvements. Evaluate emerging capabilities and support adoption of technologies, workflows, and engagement approaches that improve execution effectiveness and scalability.
• (10%) Apply and reinforce channel execution controls, governance practices, quality standards, and risk requirements. Lead investigation and resolution of complex execution issues while ensuring communications, journeys, and digital experiences are accurate, compliant, and customer focused.
• (5%) Guide and mentor associates by sharing channel expertise, execution best practices, and technical knowledge. Support onboarding, training, and knowledge transfer to strengthen team capability, execution consistency, and continuous learning.
• (5%)

Minimum Qualifications

• Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Digital Media, Information Systems, Computer Science, or a related field.
• 5-8 years of experience executing marketing campaigns, customer communications, digital experiences, content publishing, website or mobile experiences, customer journeys, or related customer engagement programs, including technical execution and delivery of complex communications and experiences.
• 5+ years of experience using enterprise email, marketing automation, customer engagement, journey orchestration, content management, or digital experience platforms, including responsibility for complex communications, journeys, personalization, testing, troubleshooting, and digital experience delivery.
• 3+ years of experience leading channel execution projects, workstreams, platform implementations, testing initiatives, process improvements, or capability enhancements from planning through delivery, including management of timelines, dependencies, risks, and cross-functional stakeholders.
• 1+ years of experience mentoring, coaching, onboarding, training, or providing channel execution guidance to associates, peers, or project team members.

Preferred Qualifications

• Master’s Degree in Marketing, Marketing Information Systems, Business Administration (MBA), Communications, Digital Media, Information Systems, Computer Science, or a related field.
• Experience using Adobe Journey Optimizer or related Adobe Experience Cloud capabilities to execute complex customer communications, customer journeys, decision logic, personalization, testing, or multi-channel engagement experiences.
• Experience using Adobe Experience Manager, Movable Ink, or similar technologies to support content management, digital asset management, dynamic content, personalization, experimentation, analytics tagging, website experiences, or mobile experiences.
• Skills Adobe Experience Platform (AEP) Journey Orchestration Liferay Digital Experience Platform (DXP) Content Management Channel Planning Root Cause Analysis (RCA) Reports To: Associate Manager and above Direct Reports: 0 Work Environment Normal office environment, hybrid.

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial®

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial®(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

All job offers are contingent upon successful completion of credit and background checks.

Bread Financial is an Equal Opportunity Employer.

Job Family: Marketing

Job Type: Regular

About Bread Financial As a tech-forward financial services company, we strive to create value for both our customers and our associates. At Bread Financial, you are empowered to thrive. Our company is bold, tenacious and innovative, challenges you to be your best, respects your voice, recognizes your contributions, cares for your total well-being, and has a collaborative, kind and inclusive culture that fosters growth and success. Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.