Senior Associate - Channel Execution (AJO)

Alliance Data Systems, Inc.; Bengaluru; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Bread Financial seeks a Senior Associate - Channel Execution to manage multichannel customer communications and journeys. You will configure, test, and deploy content, templates, offers, and personalization, ensuring alignment with business requirements and channel standards.

You will collaborate with business and technical teams to translate objectives into execution-ready solutions, monitor performance, and improve delivery quality and customer experience across channels.

Qualifications

• Bachelor’s degree in Marketing, Marketing Information Systems, Business, Communications, Digital Media, Information Systems, Computer Science, or related field.

Responsibilities

• Configure, test, deploy, monitor, and support customer communications across channels.
• Build and maintain content, templates, offers, personalization, and decision logic.
• Execute testing and optimization of customer communications and digital experiences.
• Partner with stakeholders to translate requirements into execution-ready solutions.
• Apply marketing tech knowledge to support new capabilities and workflow improvements.
• Ensure accuracy, compliance, and timely delivery of communications.

Skills

Marketing Campaigns

Adobe Experience Platform

Journey Orchestration

Content Management

Digital Experiences

Marketing Automation

CSS

HTML

Reports

Education

Bachelor’s Degree in Marketing or related field

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Epsilon PeopleCloud Messaging

Acoustic

Adobe Experience Manager

Movable Ink

Job description

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

The Senior Associate - Channel Execution is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Channel Execution builds, tests, deploys, and optimizes customer communications and digital experiences across channels. Working independently, the role executes email communications, customer journeys, and digital experiences by configuring content, templates, offers, personalization, and decision logic. The role translates business requirements into execution-ready solutions, partners with business and technical stakeholders, resolves delivery issues, and improves execution quality, efficiency, and customer experience.

Essential Job Functions

• Independently configure, test, deploy, monitor, and support customer communications, journeys, and digital experiences across channels.
• Build and maintain content, templates, offers, personalization, decision logic, and other execution components aligned to business requirements and channel standards.
• (35%) Execute testing and optimization activities across customer communications and digital experiences.
• (25%) Partner with business and technical stakeholders to understand objectives, translate requirements into execution-ready solutions, evaluate channel considerations, coordinate delivery, and provide recommendations that support accurate and timely customer communications, journeys, and digital experiences.
• (20%) Apply working knowledge of marketing technologies, channel platforms, journey capabilities, content management, and digital marketing practices. Support the testing, implementation, and adoption of new capabilities, features, and workflow improvements that increase execution effectiveness and scalability.
• (10%) Apply channel execution controls, governance practices, quality standards, and risk requirements. Lead identification and resolution of execution issues while ensuring customer communications and digital experiences are accurate, compliant, and aligned with business and customer experience expectations.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Digital Media, Information Systems, Computer Science, or a related field.
• 2-3 years of experience executing marketing campaigns, digital marketing, customer communications, content publishing, website management, customer engagement programs, or related functions, including independent ownership of assigned work and deliverables.
• 1+ years of experience using an enterprise email, marketing automation, customer engagement, journey orchestration, or campaign execution platform to build, test, deploy, monitor, or optimize customer communications.
• 1+ years of experience configuring and delivering digital content, personalized communications, customer journeys, website experiences, mobile experiences, or related customer engagement activities using content management, digital experience, or channel execution technologies.
• 1+ years of experience applying testing methodologies, troubleshooting execution issues, monitoring channel delivery, or improving customer communications, content experiences, channel performance, or operational processes.

Preferred Qualifications

• Master’s Degree in Marketing, Marketing Information Systems, Business Administration (MBA), Communications, Digital Media, Information Systems, Computer Science, or a related field.
• Experience using Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Epsilon PeopleCloud Messaging, Acoustic, or a similar enterprise email, marketing automation, or customer engagement platform.
• Experience using Adobe Experience Manager, Movable Ink, or similar technologies to support content management, digital asset management, personalization, dynamic content, experimentation, analytics tagging, or digital experience delivery.

Skills

• Marketing Campaigns
• Adobe Experience Platform (AEP)
• Journey Orchestration
• Content Management
• Digital Experiences
• Marketing Automation
• CSS
• HTML
• Reports

To: Associate Manager and above Direct Reports: 0

Work Environment

Normal office environment, hybrid.

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial®

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.

Bread Financial®(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

All job offers are contingent upon successful completion of credit and background checks. Bread Financial is an Equal Opportunity Employer.

Job Family: Marketing Job Type: Regular

Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates.