Senior Category Manager (Global)

AppsForBharat; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

AppsForBharat in Bengaluru is seeking a Senior Category Manager to own the business P&L and drive growth through an optimized catalog, pricing, and market opportunities. You will partner with marketing, product, and retention teams to translate regional rituals into compelling offerings and scalable campaigns.

This role offers significant ownership, with the chance to shape category strategy from the ground up.

Qualifications

• Experience managing a category or business with clear ownership of commercial outcomes, revenue, or P&L.
• Strong ability to price, assort, promote, and drive growth.
• Willingness to build from the ground up and own end-to-end outcomes.
• Ability to interpret metrics, identify opportunities, and convert insights into plans.
• Deep understanding of consumer behavior and regional customer needs.

Responsibilities

• Own growth and catalog expansion initiatives across app channels and categories.
• Collaborate with marketing, product, and retention teams to drive campaigns and festival-led initiatives.
• Define category-level goals, KPIs, and growth plans targeting revenue and profitability.
• Develop pricing, bundles, and merchandising strategies to improve margins and AOV.
• Translate regional rituals and consumer insights into compelling product offerings and campaigns.
• Execute cross-functionally with speed, driving timely launches and measurable outcomes.

Skills

Category ownership

Commercial acumen

Entrepreneurial mindset

Analytical thinking

Customer-centricity

Execution excellence

Learning agility

Job description

Role Snapshot:

As the Senior Category Manager, you will own the business P&L and drive its growth by building a relevant product catalog, defining pricing strategies, identifying new business opportunities, and improving app orders and customer conversion.

You will work closely with the puja calendar owner, marketing, creative, product, and retention teams, to translate regional rituals, festivals, and customer insights into commercially successful offerings.

This role offers the opportunity to build and scale a business from the ground up, with significant ownership and the ability to shape category strategy.

What you’ll Champion:

1.Growth & App Order Expansion

• Drive growth in business orders through relevant category initiatives and customer-focused offerings.
• Identify opportunities across app discovery, merchandising, conversion funnels, and customer journeys.
• Partner with product and growth teams to improve category visibility, conversion, and repeat engagement.
• Analyse customer behaviour and business data to identify growth levers and prioritise high-impact initiatives.

2.Cross-functional Execution

• Collaborate with marketing,Retention team, creative teams to develop compelling campaigns, product communication, and festival-led initiatives.
• Work with product, operations, and other relevant teams to ensure smooth execution of category launches and business initiatives.
• Drive alignment across stakeholders and ensure timely execution of priorities.
• Take ownership of outcomes while operating with limited hand-holding in a fast-paced environment.

3. Business & P&L Ownership

• Own the end-to-end P&L , driving revenue growth, profitability, and sustainable business performance.
• Define business goals, key performance indicators, and category-level growth plans.
• Identify opportunities to improve margins, increase average order value (AOV), and drive repeat purchases.
• Track business performance, identify gaps, and take data-backed decisions to improve outcomes.

4.Category Strategy & Catalog Development

• Define product assortment, SKUs, bundles, and offerings for key rituals, festivals, and everyday devotional needs.
• Identify underserved customer segments and new category opportunities.
• Work with relevant teams to evaluate product feasibility, availability, and operational readiness before launching new offerings.
• Continuously refine the catalog based on customer demand, sales performance, and emerging opportunities.

5.Pricing & Commercial Strategy

• Define pricing strategies for new and existing offerings, balancing customer value, competitiveness, and profitability.
• Run pricing experiments to understand customer willingness to pay and improve conversion.
• Evaluate product-level economics, margins, discounts, and promotional effectiveness.
• Develop strategies for bundling, upselling, and cross-selling to improve revenue per order.

6.Festival, Ritual & Consumer Insights

• Partner closely with the puja calendar owner to understand upcoming festivals, regional rituals, and high-intent purchase occasions.
• Translate festival calendars and ritual insights into relevant products, bundles, campaigns, and launch plans.
• Develop a deep understanding of Indian devotional practices and differences in customer preferences across regions.
• Use customer feedback, market research, and sales trends to continuously improve the category proposition.

What is needed for this role

• Category management experience: Experience managing a category or business with clear ownership of commercial outcomes, revenue, or P&L.
• Strong commercial acumen: Ability to make sound decisions on pricing, assortment, margins, promotions, and business growth.
• Entrepreneurial mindset: Comfortable building from the ground up, navigating ambiguity, and taking end-to-end ownership.
• Analytical thinking: Ability to interpret business metrics, identify opportunities, and convert insights into actionable growth plans.
• Customer-centricity: Strong understanding of consumer behaviour and the ability to build offerings around customer needs.
• Execution excellence: Ability to work cross-functionally, manage multiple priorities, and deliver measurable business outcomes.
• Learning agility: Curiosity to understand Indian rituals, regional nuances, and devotional customer needs, even without prior domain expertise.

You’ll thrive if you

• Experience in quick commerce, e-commerce, D2C, online marketplaces, or other consumer internet businesses.
• Experience managing a category or business with revenue and profitability targets.
• Exposure to assortment planning, pricing experiments, promotions, merchandising, and conversion optimization.
• Familiarity with devotional categories is an advantage, but not mandatory.