Senior Branch Manager

Ujjivan Small Finance Bank

West Bengal

On-site

INR 1,800,000 - 3,000,000

Full time

4 days ago

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Job summary

Ujjivan Small Finance Bank in India (West Bengal) seeks a Senior Branch Manager (AVP-I) to drive branch liabilities, manage a 10–15 member team, and ensure seamless operations with strict regulatory compliance. You will lead customer-centric initiatives, optimize cross-selling across products, and coordinate with product/marketing to execute campaigns at the branch.

The role demands strong sales leadership, banking operations expertise, and experience as a Branch Manager; for Platinum/Titanium

Qualifications

Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred
8-12 years in core banking sales with knowledge of banking products and regulatory requirements
Should have worked as a Branch Manager for at least 2-3 years
Knowledge of liabilities products & unsecured loans; KYC/AML awareness; basic accounting and finance administration

Responsibilities

Drive liabilities targets for the branch and manage overall book size (CASA, TASC, BB-FIG)
Ensure exceptional customer service and cross-sell Ujjivan’s products
Oversee branch operations, cash management and service quality while ensuring regulatory compliance
Lead a team of 10–15 staff and manage leadership reporting (BOO/BOSM, BSM)
Coordinate with product and marketing teams for branch campaigns
Cascade branch targets to staff and monitor achievement through reviews

Skills

Sales & Marketing

Customer Service

Team Leadership

KYC/AML

Banking Operations

Education

Bachelor's degree in Commerce/Business/Economics

PGDM/MBA from Tier 2/3 college

Job description

POSITION DESCRIPTION
JOB TITLE : Senior Branch Manager
GRADE : AVP-I
DEPARTMENT : Branch Banking, TASC, TPP
LOCATION : Branch
SUB-DEPARTMENT : Branch Banking
TYPE OF POSITION : Full-time
REPORTS TO : Cluster Head/Regional Head – Branch Banking
REPORTING INTO
Direct Reporting

BDE/AAM/AM
BSM/CA-AM
Dotted line reporting of certain Silver & Gold Branch Heads
Dotted line reporting of BOO/BOSM
ROLE PURPOSE & OBJECTIVE
This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
This role monitors daily performance of branch staff and manages a team of 10 to 15 employees.
This role manages leadership reporting of BOO/BOSM & BSM.
In certain cases will have dotted line reporting of few Silver & Gold Branch Heads reporting to them
This role is assigned higher targets for their respective branches and is applicable only to Platinum & Titanium Branches.
SIZE OF THE ROLE

FINANCIAL SIZE
NON-FINANCIAL SIZE

Entire liability target for the branch
CASA Book – as per the branch
TASC Book – as per the branch
BB-FIG Book – as per the branch
Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
Number target for all the respective products.
CA
SA
TASC
Snr Citizen
HNI
NR

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
This role is responsible for driving the entire business targets for liabilities assigned to the branch.
Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements
Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
Monitor daily performance of branch staff.
To manage a team of 10 to 15 employees.
To manage leadership reporting of BOO/BOSM & BSM
In certain cases, they will have a dotted line reporting of few Silver & Gold Branch Heads reporting to them
Will be assigned higher targets for their respective branches.
Cascade targets the branch targets to the respective staffs and ensure achievement is tracked through periodic reviews.
Ensure all deferrals taken are cleared within the specific period.
Monitor the overall portfolio of the branch; ensure adherence to compliance and regulatory norms are met

Customers

Ensure customers are educated about all products/services offered by Ujjivan
Ensure courteous customer service is offered to customers by the branch staff
Reduce customer attrition by guiding CCR(s) on exit interviews, customer engagement programs etc.
Lead customer connect initiatives in the branch vicinity

Internal Process

Oversee and ensure efficiency in branch/ATM operations through adherence to TAT for various internal and customer end processes; drive utilization of alternate channels
Ensure compliance with banking guidelines, quality framework and audit requirements; ensure speedy resolution of any audit observations and take necessary steps to prevent recurrence,
ensure compliance with Know Your Customer (KYC), Anti- Money Laundering (AML), audit and other regulations & applicable laws in the branch
Monitor, control & minimize all expenses in the Branch, such as telephone, consumption of stationery, computer consumables, electricity and other overheads without sacrificing quality
Oversee accurate cash management and tallying of accounts in the system through the Cashier
Accountable for branch safety including security of cash/vault etc.

Learning & Performance

Ensure that all members of the Branch staff are up to date on all relevant circulars and all products/services offered in the Branch
Ensure adherence to training man-days/ mandatory training programs for self and reportees
Ensure goal-setting, mid-year review and annual appraisal process within specified timelines for self and reportees
Monitor performance of staff against defined goals/metrics and take corrective action wherever required; undertake disciplinary and attendance monitoring for liabilities sales team and branch operations team
Coordinate with state HR on people related matters; support branch activities to foster teamwork and continuously make Ujjivan a great place to work
Ensure coordination between staff of different teams, to build a collaborative spirit and shared sense of purpose (which could also enable cross-sell and overall target achievement)

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational
Qualifications

Graduate in Commerce/Business/Economics or related subjects. PGDM/ MBA from a Tier 2 or 3 college preferred

Experience

Should have overall experience of 8-12 Years in core banking sales with good knowledge of banking products and regulatory requirements in banking.
Should have worked as a Branch Manager for at least 2-3 years.

Certifications
Functional Skills

Sales & marketing skills – across multiple products.
Should have managed a deposit book of 75 to 300 Cr.
Knowledge on liabilities products & unsecured loans products
Knowledge of basic accounting and finance administration
Analytical skills
Process & Compliance Orientation: Knowledgeable on KYC norms/guidelines for liabilities & unsecured loans

Behavioral Skills

Managing Customer Relations and excellent service orientation and relationship management skills
Communication Skills - fluent in the local language & English
Ability to manage teams and drive performance. Should have managed a team of 7 to 15 staff.
Achievement/Performance oriented
Product knowledge
Training Skills
Willingness to travel & relocation as per business requirements and career opportunities