Senior Associate Merchandising and Allocation

Puma; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Puma in Mumbai seeks a Senior Associate Merchandising and Allocation to manage stock across specialty accounts and omnichannel retail. You will work with Sales, Buying, and Operations to optimize allocation strategies and maintain strong product and trend alignment.

You will drive replenishment, assortment planning, ROS tracking, and EOSS preparation while coordinating with stores to ensure timely stock and profitable sell-through.

Qualifications

• MBA/MFM/BFTech from a reputed institute with 1–2 years of relevant experience; or BFM with 4–5 years in retail.
• Strong Excel and data analysis skills with ability to interpret complex data.
• Excellent communication and interpersonal skills for stakeholder management.
• Self-motivated, capable of working independently with minimal supervision.
• Ability to multitask, prioritize, and adapt to changing business needs.

Responsibilities

• Ensure availability of the right stock at the right place and time to drive sales.
• Collaborate with VM, Retail Ops, and Sales to align seasonal rollouts.
• Dispatch new season stock to stores per launch plan and timelines.
• Execute replenishment and maintain healthy SKU-level stock to reduce lost sales.
• Manage RTV to warehouse and consolidate stock across stores.
• Coordinate buys with the buying team based on forecast and store needs.
• Develop assortment plans at Division/Gender/Category levels.
• Monitor ROS and Sell Through; adjust assortments as needed.
• Prepare article-level discount lists for End of Season targets.
• Drive weekly/monthly reporting and present insights in meetings.
• Improve replenishment and allocation efficiency; close operational gaps with Retail Sales.

Skills

Advanced Microsoft Excel

Analytical and numerical skills

Stakeholder management and comms

Self-motivated and independent work

Multitasking and prioritization

Education

MBA / MFM / B.F.Tech or equivalent

BFM with 4-5 years in retail merchandising/trading/planning

Job description

Position Title

Senior Associate Merchandising and Allocation (Specialty Accounts)

Reports to

Lead Specialty and Liquidation Channels

Location

Mumbai

Position Summary

Manage merchandising and allocation across counters of Key Accounts like Metro, Mochi, Footlocker, Metro Active, Superkicks, Veg & Non-Veg, Limited Edition and their respective omnichannel. Overseeing day-to-day operations and performance. Collaborate closely with sales, buying, and operations teams, maintaining a strong connection with the product line and customer trends to develop effective allocation strategies.

Key Objectives

• Responsible for ensuring the availability of the right stock at the right place and time, thereby enabling sales achievement.
• Collaborate with Visual Merchandising (VM), Retail Operations, and Sales teams to ensure seasonal rollouts are aligned and implemented as per plan.
• Ensure timely dispatch of incoming new season stock to respective stores as per the launch plan.
• Execute accurate replenishment and maintain healthy stock levels at the SKU level to avoid lost sales opportunities.
• Manage RTV (Return to Vendor) to the warehouse and facilitate stock consolidation between stores to reduce slow-moving merchandise and improve store assortment.
• Work closely with the buying team to ensure buys are placed in the right product types attributes based on forecasted requirements, store grading & banding and strategic inputs.
• Assortment Planning & Performance Monitoring
• Prepare seasonal assortment plans, ensuring the right mix at Division, Gender, Category, MRP band, and product type level.
• Monitor style performance through regular tracking of Rate of Sale (ROS) and Sell Through.
• Prepare article-level discount lists during End of Season Sale (EOSS) to achieve planned net sales targets within the budgeted markdown percentage.
• Drive weekly and monthly reporting and analysis; present insights during sales meetings.
• Constantly aim to improve the efficiency of replenishment and allocation processes by refining the allocation inputs to maintain optimal SKU-level inventory.
• Collaborate closely with the retail sales team to identify operational gaps and implement corrective actions.
• Maintain optimal stock cover across stores.
• Maintaining article master for key accounts and product listing.

Key Performance Indicators

• Net Sales
• Sell Thru %
• Markdown (Discount%)
• Stock Cover
• Gross Profit (GP) and GP%
• Comp and Growth

Organizational relationships

• Internal: Operations, Sales, Buying, Planning, Warehouse
• External: Key Account Warehouse and Logistics Team ,Key Account Store Operations team, Key Account Warehouse and Logistics Team

Eligibility Criteria And Functional Competencies Required

• MBA / MFM / B.F.Tech from a reputed institute with 1-2 years of relevant
• Or BFM with 4-5 years of relevant experience in retail merchandising, trading, or planning.
• Strong proficiency in Advanced Microsoft Excel is a must.
• Excellent analytical and numerical skills.
• Strong communication and interpersonal skills for stakeholder management.
• Self-motivated and driven; capable of working independently with minimal or no supervision.
• Ability to multitask and prioritize work based on business needs.
• Analytical and inquisitive mindset with a keen eye for detail.
• Willingness to learn and adapt to new technologies/tools as required by the business.
• Interest in sports or active participation in any sport will be an added advantage.