Senior Associate - Influencer Marketing

OML Entertainment Pvt Ltd (OML); Mumbai; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading creative and entertainment firm in Mumbai is seeking an experienced individual to develop and execute influencer marketing strategies. The ideal candidate will have 4 to 5 years of experience working with youth-centric brands, strong communication skills, and an understanding of digital content trends. This role offers unique perks and the opportunity for professional growth.

Benefits

Free mental health care

Gender-neutral leave policies

Insurance policies extend to in-laws

Monthly mandatory offs

Game nights

Qualifications

• 4 to 5 years of experience in social media channels and influencer marketing.
• Deep understanding of digital trends and campaign execution.
• Ability to analyze data related to campaigns and influencers.

Responsibilities

• Develop and execute influencer marketing strategies.
• Negotiate and contract influencers for campaigns.
• Build relationships with prominent influencers.
• Coordinate with marketing strategies across channels.

Skills

Understanding of digital content trends

Strong written and verbal communication skills

Time management skills

Knowledge in social and influencer strategy

Understanding of influencer talent

Job description

About OML: Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community.

Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include:

• Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.
• Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
• Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
• 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
• GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
• Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About the Role: We are looking for an individual with 4 to 5 years of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers.

Key Responsibilities:

• Develop and execute influencer marketing strategies and creative campaigns
• Ongoing identification and qualification of new influencer talent
• Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content
• Provide recommendations on contracted deliverables per influencer and activation strategies
• Provide ongoing reviews of influencer contracted deliverables
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Research relevant industry experts, competitors, target audience and users
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Skills:

1. Well versed with Indian & international digital content trends and creators
2. Strong written and verbal communication skills
3. Time management skills & ability to multitask
4. Demonstrate knowledge in the areas of social and influencer strategy
5. Have a strong understanding of emerging influencer talent, contracting, and performance assessment

Our Values:

1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
2. We demonstrate honesty, excellence and commitment to success
3. ‘It’s not my job is not part of our vocabulary, we even stuff envelopes
4. We make mistakes, but only learn from them to build resilience
5. We take care of ourselves and our colleagues
6. We are our own managers
7. We are committed to equality and inclusion
8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Perks and Benefits: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well! We also have monthly mandatory offs, game nights, FRI-YAYs, KnOML and much more!

We recognize talent and provide opportunities for growth and development. If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume.