Senior Associate -Content Marketing.

InMobi Advertising; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

InMobi Advertising in Bengaluru seeks a dynamic content marketer to drive APAC social media content and organic growth. You will own content strategy, collaborate with cross-functional teams, and enhance employee advocacy across channels.

The role requires 2–4 years of B2B2C content experience, strong SEO/SEM knowledge, and proficiency with AI writing tools. You will craft compelling narratives for blogs, web pages, emails, and ads.

Qualifications

• Bachelor's degree in Business, Journalism, English, Communications, or related field.
• 2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.
• Skill in long-form and short-form content creation that is supported by a strong SEO/SEM optimization and PPC strategy
• Ability to use AI tools and incorporate feedback to iterate on content
• Excellent writing, editing, and research skills.

Responsibilities

• Own the APAC side of InMobi Advertising’s social media presence: from content strategy to page management and organic performance reports
• Drive employee advocacy on social media – create a calendar and execute with the business team
• Communicate offerings through blogs, case studies, web pages, emails, ads, and other collateral
• Conduct research to stay abreast of industry trends
• Repurpose content into multiple assets for various channels to maximize reach
• Collaborate with sales, client services, design, digital, and product marketing on projects

Skills

Content writing

SEO/SEM

AI writing tools

Editing

Research

Education

Bachelor's degree in Business/Marketing/Communications

Tools

SEO tools

CMS/Blog platforms

Social media tools

Job description

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Our Culture

InMobi’s culture is centered around thinking big, being passionate and accountable, and taking ownership with the freedom to make a difference in a flat organization. You will work with a very capable and ambitious peer group who will welcome you with an open heart and go the extra mile to make you successful. We believe that learning is a lifelong commitment, so we invest significantly in your development using internal and external resources. We also provide a strong career path that can help you grow either in the same or different functions using the InMobi Live Your Potential program.

We welcome you to be a part of this exciting journey of reimagining advertising.

The Team

Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team owns the content marketing strategy, planning and execution, and works with other units for the integrated marketing planning and strategy, design and video production, and digital marketing efforts.

What We’re Looking For

• A bachelor’s degree in Business, Journalism, English, Communications, or any related field
• 2-4 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech.
• Skill in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy
• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product
• Excellent writing, editing, and research skills

Additional Skills We Would Love To Have

• Great presentation skills with a flair for narration and storytelling
• Strong research and analytical skills
• Understanding of SEO, GEO, and AEO

Roles And Responsibilities

• Own the APAC side of InMobi Advertising’s social media presence: From content strategy to page management and organic performance reports
• Drive employee advocacy on social media – create a calendar and see it through with our business team
• Communicate the company's offerings through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral as needed
• Conduct research to understand and stay abreast of industry trends
• Stay up to date on latest content writing and marketing trends
• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand
• Repurpose content into multiple assets for various channels to maximize reach
• Take complete ownership for a project or task and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing

This Role is Perfect for You If

• You are a great listener, and you have a knack for asking the right questions to frame the right story.
• You are optimistic, easy to work with, and good at setting the right expectations and boundaries.
• You are good at prioritizing, planning, and taking ownership of tasks.
• You have experience working on essential content and AI tools.
• You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.
• You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.
• You have had experience in social media and social media advocacy programs

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!