Senior Associate, Content – Communications

Pratham; New Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Pratham Education Foundation in New Delhi is seeking a Senior Associate – Content, Communications to create and manage content across channels, ensuring timely delivery and unified messaging for donors, partners, media, volunteers and government representatives.

The role requires 3–5 years in content/communications in the non-profit sector, exceptional writing/editing skills, and proficiency in Canva and Adobe Creative Suite. Willingness to travel nationwide is essential.

Qualifications

• Bachelor’s degree in Journalism, Social Studies, Communications, Public Relations, or related field.
• 3–5 years of work experience in content/communications in non-profit sector.
• Exceptional writing and editing skills with ability to craft engaging content.
• Strong understanding of social media platforms and audience best practices.
• Experience with visual content tools (Canva, Adobe Creative Suite, Photoshop) and AI content tools.

Responsibilities

• Develop original and engaging content for website, social media, newsletters, press releases, and program documentation.
• Plan and deliver content aligned with communications strategy and events.
• Identify impactful beneficiary stories and create compelling narratives.
• Collaborate with designers, videographers and other content creators for multimedia content.
• Coordinate with cross-functional teams to ensure consistent brand voice across channels.

Skills

Exceptional writing

Editing

Content strategy

Social media management

Canva

Adobe Creative Suite

Video storytelling

AI content tools

Travel willingness

Team collaboration

Education

Bachelor’s degree in Journalism, Social Studies, Communications, Public Relations, or related field

Tools

Canva

Adobe Creative Suite

Mailchimp

Photoshop

Job description

Pratham Education Foundation (Pratham) is one of the largest education NGOs in India with a record of innovative, rigorously evaluated programs that have inspired similar programs across three continents. With a history spanning 30 years, Pratham’s work today extends from programs for early and elementary years to girls and women, and youth skilling. Through programs covering 24 states and union territories, in an average year, Pratham usually reaches over 7 million children and youth. This is achieved through a combination of efforts: directly working with children and youth in communities, as well as through collaborations with state and district-level governments.

Pratham has received notable awards such as the Lui Che Woo Prize, WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. Pratham also received the 2021 Yidan Prize for Education Development and the Yashraj Bharati Samman in 2025.

As Pratham continues to grow and have a significant impact on learning outcomes in India, the organisation is looking to hire a Senior Associate – Content, Communications. This individual will be responsible for working with a team in creating, organising and managing content in line with the overall communications strategy. This individual will help ensure that all content requirements from the communications team are delivered in a timely and seamless manner and reflect unified and consistent messages across all of its key constituencies: donors, partners, media, internal team members and employees, volunteers, government representatives, community leaders, etc.

Key Responsibilities:

Writing, Copyediting/ Proofreading

• Develop original and engaging content for various channels, including website, social media, email newsletters, press releases, and program documentation.


• Craft compelling narratives that convey the organisation’s mission, vision, and values, while effectively communicating complex ideas in a clear and concise manner.


• Coverage of field projects by writing and editing reports/blogs; taking pictures and making photo blogs; conceptualising, scripting, shooting and editing short videos.


• Ideate and create content for social media, including designing creatives and visual assets using Canva and similar tools.

Editorial Planning:

• Collaborate with the communications team to plan and execute an effective content calendar aligned with organisational objectives and key events.


• Ensure a consistent brand voice and messaging across all communication channels.

Storytelling and Impact:

• Identify and gather compelling stories and testimonials from beneficiaries, volunteers, and donors to showcase the impact of our organisation’s work.


• Create powerful stories that resonate with our audience and inspire them to take action and support our cause.

Collaboration and Coordination:

• Work closely with cross-functional teams to ensure content is aligned with overall communication strategies.


• Collaborate with graphic designers, videographers, and other content creators to develop multimedia content.

Qualifications and Experience

• Bachelor’s degree in Journalism, Social Studies, Communications, Public Relations, or a related field.


• 3-5 years of work experience as a Content Specialist or similar role, preferably in the non-profit sector.


• Exceptional writing and editing skills with the ability to create engaging content that drives conversation and action.


• Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.


• Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, Mailchimp, Photoshop or similar software. Ability to use AI tools to create engaging tools.


• Ability to work independently and collaboratively, managing multiple projects and deadlines.


• A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.


• Strong understanding of various communication channels and how to tailor content for different audiences.


• Ability to manage multiple projects and meet tight deadlines while maintaining the highest level of quality.


• Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.

Other Details

Location: New Delhi, Work from Office

Reports to: Content Manager – Communications

Application Process

Due to the volume of applications received, only applications with all following attachments are eligible for consideration. The following documents need to be compiled and submitted on the link here .

Only shortlisted applicants will be contacted for the next round.

• Updated CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role.


• Statement of Purpose highlighting your background, your interest in the role and why you are a good fit with your portfolio.


• References (at least 1 and no more than 3) who can speak to your experience and the overall fit for the role and organisation.