Senior Art Director – 2D (Events Industry Experience is Mandatory)
As an Senior Art Director, you are required to bring ideas to life through your creative designs. This role requires you to proactively provide feasible & innovative design solutions for events & activations. You are expected to have a strong understanding of 2D graphics, and scenic designs and environmental graphics. You shall be the point of coordination between all involved in the event-client, internal teams at Hyperlink including Client service, Production, Concept, Design as well as external agency partners.
Responsibilities
- Creative Output on briefs received
- Meet with Client Service team/ Client & understand briefs
- Develop design briefs by gathering information and data through research
- Sketch ideas whenever required
- Give direction, inputs, suggestions to the team on briefs
- Attend reccees if required to get a fair idea of the event venue
- Keen eye on design aesthetics- use a good sense of aesthetics & judge & visualize the right style of design
- Create identity designs, environmental graphics, illustrations OR commercial art/ scenic designs, stage or exhibition designs and spatial designs
- Create print files & art files that can be sent to printers for printing/ Create production files with specifications of all materials and ensure feasibility
- Being ahead of the curve to provide directions to the team & advice the client
- Incorporating the latest trends in graphic design
- Updated knowledge of software and tools of the trade
Client Related Goals
- Attend Client meetings whenever required; Research on clients & brands to deliver an effective creative design; Staying updated on brand knowledge
- Having the sensibilities to understand the brand, brand guidelines (colors), the client’s core message, target audience and other needs of the client
- Ability to Present & Explain Designs to clients
- Uphold integrity of the brand by following ethical practices
- Project conversion for existing clients
- Project conversion for new clients
Project Management & Internal Coordination
- Adhering to internal/ client timelines
- Coordination with the concept team to ensure that the copy and design are in sync
- Effective communication of the final art works to relevant internal departments-CS, production (for final execution).
- Working with the Production Department, overseeing the print production process to ensure design integrity, color accuracy and image quality are met
- Working in tandem with other departments (Concept/CS/Production) to gain understanding of consumer experience, marketing strategy and operational capabilities
Seniority level
Employment type
Job function
Industries
- Events Services and Entertainment Providers