Area Sales Executive - CPC and Govt Accounts

Tataconsumer; Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tata Consumer Products Ltd. in Delhi is hiring an Area Sales Executive for CPC and Govt Accounts to drive topline and profitability within the institutional channel.

The role reports to CPC - KAM and works across CPC depots and government canteens, coordinating with supply chain for timely fulfillment. The ideal candidate will have 4–6 years of experience in institutional FMCG sales, strong knowledge of sales and distribution, and leadership skills to manage a large sales network.

Qualifications

• Graduation or post-graduation with 4–6 years in institutional FMCG sales.
• Deep knowledge of sales and distribution systems.
• Experience in CPC & Govt business is an advantage.
• Strong leadership and people-management abilities.

Responsibilities

• Drive topline and bottom-line targets in CPC & Govt channel.
• Ensure timely fulfilment and high fill-rate across CPC & Govt depots in coordination with supply chain.
• Coordinate with CPC and Govt Agents for effective merchandizing across canteens.
• Listing of new products across canteens in coordination with CPC & Govt Head Office.
• Continuously monitors key sales parameters and takes corrective action.
• Build and manage strong business relationships with CPC & Govt agents.
• Ensure commercial hygiene for account- finance meetings, claim release & settlement follow-ups.
• Responsible for new product listing and stakeholder management with CPC & Govt Head Office.

Skills

Institutional sales

Sales & distribution knowledge

Brand management

P&L accounting

Leadership

Education

Bachelor's or Master's degree

Job description

Area Sales Executive - CPC and Govt Accounts

Designation
Area Sales Executive - CPC and Govt Accounts

Function
Emerging Channels Location
Delhi Reporting To
Deputy General Manager - Institutional Sales Operations

Job Description

Tata Consumer Products Ltd.

About the Job: Area Sales Executive - CPC and Govt Accounts

Function: Institutional Sales

Reporting To: CPC - KAM

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening & Accelerating our core business. The role is responsible to drive the achievement of topline & bottom line in existing accounts across various archetypes (Industrial CSD / CPC), onboard new national accounts, drive BTL initiatives across accounts.

MD & CEO

MD & CEO

Where do you come in as?

Head – India Sales

VP & Head – Ecommerce

Director & Head -Institutional

NKAM - Defense

CPC - KAM

Area Sales Executive - CPC and Govt Accounts

VP & Head – Emerging Channels

This job is at N-6 level (N corresponds to CEO’s level)

Direct reports: TSO

Complexity of the role (Optional) :

Matrix Reports: NA

Type of Role : Individual Contributor

Primary Stakeholders (Optional): India Sales, category teams & Demand Planning teams.

What are the Key Deliverables in this role?

• Drive the achievement of Volume and Value targets in CPC & Govt channel
• Ensure timely fulfilment & high fill-rate across CPC & Govt depots in coordination with supply chain
• Coordinate with CPC and & Govt Agents to ensure effective merchandizing across all CPC & Govt canteens Performs Innovation/NPD tracking
• Listing of new products across canteens in coordination with CPC & Govt Head Office
• Continuously monitors key sales parameters and takes appropriates action
• Creates & manages excellent business relationships with CPC & Govt agents
• Ensure commercial hygiene for the account- finance meetings, claim release & settlement follow-ups & meetings
• Responsible for new product listing and effective stakeholder management with CPC & Govt Head Office

What are the Critical success factors for the Role ?

• A graduate / post-graduate with 4-6 years of prior work experience in Institution channel in FMCG company
• Proven and deep knowledge of sales and distribution system
• Knowledge of brand management and brand P&L accounting
• Proven experience of working in Institutional Sales Business. Experience of managing CPC & Govt Business is an added advantage
• Strong leadership skills which includes people management skills to drive a large sales system

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com