Senior Analyst - Retail Media

Merkle Science; Chennai; On-site; INR 30,000 - 70,000; Full time

Job summary

An innovative firm is seeking a dedicated professional to assist in planning and optimizing Commerce campaigns. This role involves managing client accounts, analyzing campaign performance, and ensuring optimal execution of marketing strategies. The ideal candidate will play a crucial role in tracking results and generating insightful reports, contributing to the success of various marketing initiatives. If you are passionate about data-driven marketing and enjoy working in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Experience in managing and optimizing digital marketing campaigns.
• Strong analytical skills to track and report on campaign performance.

Responsibilities

• Manage day-to-day execution of Commerce campaigns.
• Track and report on campaign results and data analysis.
• Develop and maintain project plans for client updates.

Skills

Data Analysis

Client Management

Campaign Optimization

Project Management

Education

Bachelor's Degree in Marketing or related field

Job description

The purpose of this role is to assist with the planning, reviewing and optimisation of Commerce campaigns whilst supporting the team in reporting and managing client accounts.

Job Description:

Key responsibilities:

• Focuses on day-to-day execution
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
• Generates campaign reports and is responsible for pacing, QA and trafficking
• Develops and maintains accurate project plans for client status updates

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent