Senior Account Executive - Public Relations (Brands)

Burson; Gurugram District; Hybrid; INR 600,000 - 1,000,000; Full time

Job summary

Burson India, part of WPP, seeks a driven Senior Account Executive to join our media relations team in Gurugram. The role supports planning and execution of PR campaigns, manages media outreach, and helps craft engaging content for clients in consumer lifestyle, F&B, Retail and Hospitality.

The ideal candidate has 3+ years in public relations or communications, a BA in PR/Communications, and strong familiarity with Generative AI tools used across campaigns to drive relevance and efficiency.

Qualifications

• 3+ years of experience in public relations or communications, preferably with clients in the Consumer lifestyle, F&B, Retail & Hospitality sectors.
• Bachelor’s degree in Public Relations, Communications, or a related field.
• Strong familiarity with how Generative AI tools are used across communications programmes to drive relevance and efficiency

Responsibilities

• Stay updated on clients, industries, and competitors by reading materials and strategy documents.
• Organize client brainstorm meetings and contribute informed recommendations.
• Draft high-quality client-facing communications and reports.
• Apply research and measurement tools to support IC programs.
• Develop and customize media lists for clients.
• Build media relationships to benefit clients.
• Assist in press materials development and press events.
• Leverage Burson AI tools to improve marketing workflow and decision making.

Skills

Public relations

Media relations

Content creation

Campaign planning

Influencer outreach

AI tools familiarity

Brand storytelling

Client management

Education

Bachelor's degree in Public Relations, Communications, or a related field

Tools

Generative AI tools

Job description

Who We AreBurson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Who We AreBurson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The RoleBurson India is seeking a driven and enthusiastic Senior Account Executive to join our team. This role offers an excellent opportunity for someone passionate about media relations, communications, and brand storytelling. As a Senior Account Executive, you will support the planning and execution of PR campaigns, manage media outreach, develop engaging content, and assist with day-to-day account management activities. The ideal candidate is proactive, detail-oriented, and eager to build a career in public relations and strategic communications.

What You'll Do

• Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Able to draft high quality and actionable client facing communications with minimal assistance, including status reports, campaign summary reports, general account activity reports etc.
• Know the Burson’s research and measurement methodologies and implement research and measurement tools to support the account team in IC programs.
• Understand the media landscape and be able to help develop and customize media lists for your clients.
• Build media relationships and be able to leverage relevant knowledge to benefit your clients.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Embeds Burson proprietary AI tools as a core part of the marketing workflow - applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency. For example utilize AI powered platforms for the following: Research - Decipher, WPP Open (Industry + Competitor), BAV Reports & Tracker - This will be sectoral & client specific, AI Agents NYCUs - WPP Open, AI Agents. Media + Influencers + KOLs + Advocates - WPP Open, Decipher, Creator IQ, Brandwatch

Experience That Contributes To Success

• 3+ years of experience in public relations or communications, preferably with clients in the Consumer lifestyle, F&B, Retail & Hospitality sectors.
• Bachelor’s degree in Public Relations, Communications, or a related field.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency

You Belong At Burson Our vision is for Burson to be the leading "academy company" for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.