Search & Social - Lead

Annalect, Omnicom Media Group India Private Limited.; Pune District; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Annalect, Omnicom Media Group India Private Limited is seeking a Lead/Specialist - Search & Social to creatively manage digital media campaigns for our global brands from India. You will own end-to-end campaign setup, optimization and reporting, shaping cross-channel strategies and driving KPI-driven results.

You will collaborate with Global clients and account managers in the Media Solutions team, mentoring junior colleagues and contributing as a SME on complex assignments.

Qualifications

• Full-time graduate degree completed.
• 6 to 8 years of experience in Search & Social campaign management.
• Experience managing campaigns on Google Ads, Meta, Amazon, Bing, LinkedIn and Snapchat.
• Proven expertise in campaign setup, pacing, optimization, troubleshooting and reporting.
• Strong creative thinking and problem-solving abilities.
• Excellent analytical, organizational, project management and presentation skills.
• Proficiency in MS Excel, PowerPoint and analytical tools.
• Certified in Meta and Google Ads.

Responsibilities

• Manage Search & Social campaigns end-to-end including setup, troubleshooting, optimization and reporting.
• Create detailed Search & Social media plans aligned with business objectives and campaign briefs.
• Translate business KPIs into channel KPIs and optimization levers.
• Set up campaigns, monitor performance and ensure on-time delivery and on-budget execution.
• Lead campaign tracking via reporting dashboards and derive insights.
• Mentor Associates and Analysts; take on project leadership duties as SME.

Skills

Campaign management

Google Ads

Meta Ads

Excel

PowerPoint

Analytical tools

Campaign setup

Google Ads Certified

Education

Graduate degree

Tools

Google Ads

Meta (Facebook) Ads

Amazon Advertising

Bing Ads

LinkedIn Ads

Snapchat Ads

Job description

Overview

Search & Social – Lead (PM) | Specialist (IC)

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore, Gurugram, Pune, Mumbai

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This exciting role of a Lead/Specialist - Search & Social that requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Managing Search & Social campaigns end to end including setup, troubleshoot, optimization & reporting
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translating business KPIs into channel KPIs
• Creation and set up of the campaign and monitoring
• Management of search campaigns (on time, on budget, on target)
• Tracking performance using reporting & dashboards
• Analysis and optimization of the campaigns
• Works all aspects of Search and Social campaign management including troubleshoot and optimization
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Mentor Associates and Analysts level team members
• Leads being a 1st time people manager role are expected to take on early level people management tasks along with project management. Similarly Specialists are expected to play a similar role of being the project lead along with being the SME (Subject Matter Expert)

Qualifications

Required Qualifications

• A full-time graduate degree
• 6 to 8 years of experience in Search & Social campaign management
• Managed campaigns on platforms like Google Ads, Meta (Must); Amazon, Bing, LinkedIn, Snapchat etc.
• Proven expertise in campaign setup, pacing management, optimization, performance troubleshooting, and reporting.
• Outstanding ability to think creatively and identify and resolve problems
• Excellent analytical, organizational, project management and presentation skills
• Proficiency in MS Excel, PowerPoint and Analytical tools
• Ability to convert business or media KPIs into clear channel KPIs, optimization levers, and measurable performance indicators
• Meta and Google Ads Certified

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables
• Excellent written and verbal communication skills
• Comfortable working in rotational shifts