Search Engine Optimization Trainee

Course Connect; Bengaluru; On-site; INR 167,000 - 279,000; Full time

Job summary

Course Connect is a premier eLearning platform offering career guidance and distance PG programs from Indian universities. This internship focuses on SEO strategy, content optimization, and performance analytics to boost organic growth.

You will work with tools like GA, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog, with familiarity in WordPress/Shopify, HTML/CSS, and reporting in Sheets/Excel.

Qualifications

• Freshers with relevant SEO certifications or candidates with a minimum of 6 months of SEO experience are welcome to apply.

Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
• Develop and execute on-page optimization strategies including meta tags, headers, content optimization, and internal linking
• Implement technical SEO improvements including site speed optimization, mobile responsiveness, and crawlability enhancements
• Create and maintain SEO content calendars aligned with business objectives
• Collaborate with content teams to optimize existing content and guide new content creation for SEO performance
• Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
• Generate regular SEO reports showing traffic growth, keyword rankings, and conversion metrics
• Identify and resolve technical SEO issues that impact search visibility
• Stay current with search engine algorithm updates and industry best practices
• Perform competitor analysis to identify gaps and opportunities in our SEO strategy
• Optimize local SEO elements including Google My Business profiles and local citations
• Support link building initiatives and outreach campaigns

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

Google Tag Manager

WordPress

Shopify

HTML

CSS

Google Sheets

Excel

Job description

Course Connect is a premier eLearning platform offering comprehensive career guidance and top-rated distance PG education services from prestigious universities in India. Our platform empowers students with the tools and resources needed to make informed decisions about their career paths, aligned with their interests and aspirations. Through partnerships with renowned universities, we provide access to exceptional postgraduate programs that can be pursued at one’s own pace and convenience.

Key Responsibilities

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities
• Develop and execute on-page optimization strategies including meta tags, headers, content optimization, and internal linking
• Implement technical SEO improvements including site speed optimization, mobile responsiveness, and crawlability enhancements
• Create and maintain SEO content calendars aligned with business objectives

Content & Analytics

• Collaborate with content teams to optimize existing content and guide new content creation for SEO performance
• Monitor and analyze website performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs
• Generate regular SEO reports showing traffic growth, keyword rankings, and conversion metrics
• Identify and resolve technical SEO issues that impact search visibility

Research & Optimization

• Stay current with search engine algorithm updates and industry best practices
• Perform competitor analysis to identify gaps and opportunities in our SEO strategy
• Optimize local SEO elements including Google My Business profiles and local citations
• Support link building initiatives and outreach campaigns

Experience & Skills

• Freshers with relevant SEO certifications or candidates with a minimum of 6 months of SEO experience are welcome to apply.
• Strong understanding of on-page, off-page, and technical SEO concepts, including keyword research, website optimization, and search engine best practices.
• Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and Google Tag Manager.
• Basic knowledge of WordPress, Shopify, HTML, CSS, website architecture, and proficiency in Google Sheets and Excel for reporting and data analysis.
• Strong analytical, problem-solving, and organizational skills, with an eagerness to learn industry trends, algorithm updates, and leverage AI tools for SEO and content optimization.

Duration: This is a 3 months to 6 months of internship.