Search & Discovery Strategist (SEO Everywhere)-US Shift

Uplers; Jamshedpur; Remote; INR 12,00,000 - 15,00,000; Full time

Job summary

A digital marketing agency in India is looking for an experienced SEO strategist with over 7 years of experience. The ideal candidate will lead discovery strategies across various platforms including TikTok and Reddit. Responsibilities include optimizing content discoverability and working closely with clients to enhance their content strategies. This is a full-time, remote opportunity offering a competitive salary between INR 1,200,000 and 1,500,000 annually.

Qualifications

• 7+ years of experience in SEO or digital visibility roles.
• Experience with cross-platform strategy including TikTok and Reddit.
• Technical SEO expertise including audits and schema.

Responsibilities

• Lead discovery strategies across various platforms.
• Audit and optimize site health and indexing.
• Develop optimization playbooks for TikTok and Reddit.

Skills

SEO

Client handling

TikTok

Reddit

Tools

SEMRush

GA4

Ahrefs

Job description

Overview

Experience: 7+ years

Salary: INR 1200000-1500000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Must have skills required: SEO, TikTok, Reddit, Client handling

Overview

Uplers is Looking for: We’re looking for more than a traditional SEO. This role is about understanding how people find and trust information across the web; not just on Google, but in TikTok feeds, Reddit threads, AI-powered search overviews, and other discovery layers that are shaping user journeys today.

You’ll partner with the client's team to expand visibility of their content hub. The client will own the content writing; your job is to guide where and how that content gets discovered.

This is both a strategic and execution role: you’ll set the direction, then roll up your sleeves to make it happen.

Key Responsibilities

Search Everywhere Optimization (SEO + Beyond)

• Lead discovery strategies across Core Website, TikTok, Reddit, and other platforms where audiences search.
• Connect traditional SEO with emerging layers like AI Overviews, zero-click answers, structured data, and People Also Ask.

Technical & Content SEO

• Audit, optimize, and improve site health, Core Web Vitals, indexing, schema, and internal linking.
• Identify keyword opportunities aligned to product launches and content strategy.

Cross-Platform Visibility

• Develop playbooks for optimizing discoverability on TikTok and Reddit (hashtags, discussions, creator collaborations, content structuring).
• Monitor and adapt to search engine and platform algorithm changes.

Analytics & Reporting

• Define KPIs beyond just rankings; tracking mentions, engagement, site visits, conversions.
• Build performance dashboards and deliver insights to client stakeholders.

Consulting & Enablement

• Work directly with the US client as a strategic partner.
• Educate internal writers/marketers on keyword usage, topic clustering, and AEO best practices.

Required Skills & Expertise

• 7+ years of experience in SEO or digital visibility roles, with at least 2 years in cross-platform strategy (Reddit, TikTok, or similar).
• Proven success scaling traffic and discovery across both Google SEO and social search platforms.
• Technical SEO expertise: site audits, schema, Core Web Vitals, crawl optimization.
• Strong understanding of AI-powered discovery (Google AI Overviews, Bing Copilot, zero-click searches).
• Comfort with keyword research tools (SEMRush, SE Ranking, Ahrefs, etc.) and social listening/Reddit scraping.
• Analytical mindset with experience in GA4, GSC, and dashboarding tools.
• Excellent communication skills to act as a client-facing strategist.

Ideal Candidate Traits

• Thinks beyond “rankings” obsessed with how users discover and evaluate information.
• Bridges execution with strategic foresight.
• Hands-on optimizer who can also explain “why” to a client.
• Comfortable navigating ambiguity as platforms evolve.

How to apply for this opportunity?

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!