Sales Rep (Institutional Territory Business Executive), CRM

Biopharma Careers; Telangana; On-site; INR 600,000 - 900,000; Full time

Job summary

Novartis is seeking a Territory Business Executive in Hyderabad to lead demand generation and account-based selling across government and institutional customers. You will be the primary contact, building relationships with HCPs and decision-makers, and aligning resources to improve patient access.

You will navigate CGHS, Army, Railways, ESIC accounts and coordinate with cross-functional teams to optimize promotional effectiveness while maintaining compliance and ethical standards.

Qualifications

• 2+ years in pharmaceutical sales, preferably with cardiology, immunology, oncology, vaccines.
• Strong scientific acumen with ability to translate clinical knowledge into value-based selling.
• Experience with CGHS, ARMY, Railways, ESIC and State Government accounts.
• Excellent communication, negotiation and relationship-building skills.
• Ability to drive prescriptions and achieve sales targets.

Responsibilities

• Drive territory business plans to exceed sales and growth objectives across government and institutional accounts.
• Identify business opportunities across government hospitals and public healthcare systems.
• Build relationships with healthcare professionals and institutional influencers.
• Generate advocacy for innovative brands through scientific discussions.
• Navigate institutional decision-making processes to facilitate product access.
• Lead multi-channel engagement to maximize coverage and influence.
• Ensure accurate reporting and resolve issues promptly.
• Collaborate with cross-functional teams to optimize resources and forecasts.
• Champion compliance and uphold ethical standards.
• Monitor market trends and competitor activities to inform strategy.
• Provide insights to enhance promotional effectiveness and territory performance.

Skills

Pharmaceutical sales

Scientific acumen

Value-based selling

Multi-channel engagement

Relationship building

Education

B.Sc.

B. Pharma Management degree

Job description

As a Territory Business Executive (TBE), you’ll lead with purpose – crafting personalized experiences that reflect the unique needs of each account and Health Care Provider (HCP). Acting as the primary point of contact, you’ll build meaningful connections, identify shared priorities, and navigate solutions that link customers to Novartis resources, all with the goal of improving patient outcomes.Success in this role comes from balancing demand generation with strategic account engagement. You’ll bring expertise in clinical and account-based selling, access navigation, collaborative problem-solving, team orchestration, and omni-channel engagement.

Location-Hyderabad

Key Responsibilities:

• Drive territory business plans to exceed sales and growth objectives across assigned government and institutional accounts.
• Identify business opportunities across government hospitals, medical colleges, Army, CGHS, ESIC, railways, and other public healthcare systems.
• Build strong professional relationships with healthcare professionals, department heads, faculty members, pharmacists, and institutional influencers.
• Generate advocacy for innovative brands through scientific and evidence-based discussions aligned with patient needs.
• Effectively navigate institutional decision‑making processes to facilitate broader product access.
• Lead multi-channel engagement to maximize coverage and influence.
• Ensure accurate reporting and resolve issues promptly.
• Collaborate with cross-functional teams to optimize resources and forecasts.
• Champion compliance and uphold Novartis’ ethical standards.
• Monitor market trends and competitor activities to inform strategy.
• Provide insights to enhance promotional effectiveness and territory performance.

Essential Requirements:

• Science educational background is must, B.Sc., B. Pharma Management degree preferred
• Minimum 2+ years in pharmaceutical sales, preferably with a Cardiology , Immunology, Oncology, Vaccines or other innovative portfolio sales background.
• Strong scientific acumen with the ability to translate clinical and product knowledge into value‑based selling, effectively communicating differentiated patient and therapeutic benefits to healthcare professionals.
• Proven ability to drive prescription generation and achieve sales targets
• Demonstrated understanding & experience working with CGHS, ARMY, Railways, ESIC and State Government accounts
• Strong knowledge of disease management and treatment protocols
• Ability to engage with healthcare professionals from the territory effectively
• Preferred experience with specialty as well as mass market product
• Excellent communication, negotiation and relationship‑building skills

Commitment to Diversity and Inclusion / EEO paragraph: Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve.

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating,supportingand inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:https://www.novartis.com/careers/benefits-rewards