Sales & Marketing Executive - Project Annapurna

ACCESS Development Services; Thane; On-site; INR 450,000 - 650,000; Full time

Job summary

ACCESS Development Services is seeking an Officer per district to build the demand side for Annapurna, moving products from ARCs into markets. You will manage channel development, buyer relationships, exhibitions and e-marketplace access, while ensuring quality and timely delivery to women entrepreneurs.

The role requires hands-on sales experience in food/FMCG and familiarity with rural markets, FSSAI labeling, GST, and GTIN/barcodes.

Qualifications

• Graduate in any discipline; MBA or PG in Marketing, Agribusiness or Rural Management preferred.
• 3–5 years in sales, distribution or rural marketing, with 3+ years handling food, FMCG, agri‑processed or SHG/handicraft products.
• Hands-on experience of retail or institutional listing, exhibition sales, and/or e-commerce onboarding; prior work with FPOs, SHG federations or producer collectives is a strong advantage.

Responsibilities

• Market Development and Sales: Map buyers, channels and price points; build a live pipeline of buyers; negotiate terms and manage exhibitions and B2B events.
• Product, Packaging and Brand: Coordinate packaging, labeling and product catalogue; ensure FSSAI labeling and legal metrology compliance; manage brand at point of sale.
• Transaction Discipline and Reporting: Ensure sales are transacted via community institutions; maintain buyer agreements and market records; report monthly on orders and receivables.

Skills

Marathi fluency

Negotiation skills

Numerate

Patience with sellers

Education

Graduate in any discipline

MBA or PG in Marketing, Agribusiness or Rural Management preferred

Job description

About ACCESS:

ACCESS Development Services is a national livelihoods promotion organization that incubates innovations and builds sustainable models of livelihood promotion for the poor — implementing programmes on the ground (Tier I); partnering civil society, government, the corporate sector and multilateral agencies (Tier II); and shaping national policy and the enabling environment (Tier III). Headquartered in New Delhi, ACCESS works across 14 project offices. More at www.accessdev.org

Project Summary:

Annapurna – Catalysing Women Entrepreneurship in Food Processing is a 36+3-month initiative supported by Bajaj Holdings & Investment Limited, administered by the Bajaj Finserv CSR team, running from 1 August 2026 to 31 October 2029. It works with 12,000 women from 1,200 Self Help Groups across 15 blocks of Thane, Pune and Raigad districts of Maharashtra — 4,000 women, 400 SHGs and 5 Annapurna Resource Centres (ARCs) per district, each ARC serving about 80 SHGs through centralised (at-ARC) and decentralised (home-based) support. Maharashtra State Rural Livelihoods Mission (UMED) is proposed as a facilitation partner.

Position Summary:

One Officer per district builds the demand side of Annapurna — moving product out of five ARCs into real, repeatable markets. The role covers channel development, buyer relationships, exhibitions and government e-marketplaces, packaging and brand execution, and order-to-delivery discipline. ACCESS is looking for someone who has actually sold food products and can work patiently with first-generation women entrepreneurs on quality, cost and timelines.

Responsibilities:

1. Market Development and Sales

• Map buyers, channels and price points for the project’s value chains; build a live pipeline of institutional, retail, aggregator and channel-partner buyers
• Secure and service access to SARAS, e‑SARAS, Umed Mart, GeM, Womaniya and state exhibition platforms through UMED facilitation
• Negotiate and document buyer terms — volume, price, quality specification, delivery, payment cycle and return liability
• Plan and execute district and state exhibitions, melas, buyer‑seller meets and B2B events

2. Product, Packaging and Brand

• Work with the Production Coordinator to convert buyer requirements into product specification, grammage, shelf‑life and price
• Coordinate packaging, labelling and the product catalogue in line with FSSAI labelling and legal metrology requirements, and execute the project brand at point of sale — the brand is held by a community institution or producer entity, with ACCESS as custodian during the project term

3. Transaction Discipline and Reporting

• Ensure every sale is transacted by the community institution or enterprise group. Sales revenue must not pass through ACCESS accounts at any stage.
• Maintain buyer agreements, order registers and market transaction records as project means of verification
• Support enterprise-level costing so that women see gross margin, not just turnover, and report monthly on orders, dispatches, realisation and receivables

Education & Experience::

• Graduate in any discipline; MBA or PG in Marketing, Agribusiness or Rural Management preferred
• 3–5 years in sales, distribution or rural marketing, with 3+ years handling food, FMCG, agri‑processed or SHG/handicraft products
• Hands‑on experience of retail or institutional listing, exhibition sales, and/or e-commerce, ONDC or GeM onboarding; prior work with FPOs, SHG federations or producer collectives is a strong advantage
• Working familiarity with FSSAI labelling, legal metrology, GST and GTIN/barcoding for packaged food

Skills and Competencies:

• Fluency in Marathi essential, with working Hindi and English
• Real negotiation ability and a buyer network that can be called on from day one
• Numerate — comfortable with landed cost, margin, credit period and working capital
• Patience to build the seller’s capability rather than bypass her; two‑wheeler with valid license

Travel Requirement:

Market and field travel within and outside the assigned district; 15+ field days a month.

Compensation:

The salary range for this position is commensurate with industry standards and will be determined based upon the experience set of the candidate and the HR policies of the organization.

ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual respect where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, and all qualified applicants will receive consideration for employment without regard to race, caste, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age and disability.