Sales Manager- DST - Informal - Kanpur

Birla Carbon; Kanpur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Birla Carbon in Kanpur seeks a strategic sales professional to drive topline growth by devising sales strategies targeted at the ABG ecosystem, including employees and vendors.

The role involves frequent travel, relationship building, and ensuring operations efficiency while enhancing customer acquisition in line with business goals.

Key result areas include sales productivity and market intelligence, requiring strong communication and a customer-centric approach.

Qualifications

• Ability to identify key influencers and build relationships.
• Willingness to travel frequently to plant locations.
• Strong communication skills regarding financial products.

Responsibilities

• Drive topline sales in the assigned territory.
• Increase customer acquisition and identify cross-sell opportunities.
• Monitor competition and market opportunities to stay ahead.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Location: India, Uttar Pradesh, Kanpur – The Mall

Job Purpose

This role is responsible to strategically drive and scale the top line by devising sales and business strategies for tapping into the ABG Ecosystem – ABG Employees, Distributors, Vendors, etc.

Job Context & Challenges

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.

ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly.

ABC Digital has started a virtual engagement management through inbound and outbound calling and is engaged in cross-selling different ABC products to walk-in branch customers.

ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Key Challenges

• Making inroads into ABG ecosystem
• Conducting marketing activities in these premises to create awareness and promote sales of financial products distributed by ABCD
• Identifying business opportunities to scale business and drive topline from these premises
• Providing services with respect to financial products to people in these premises
• Providing after‑sales services in these premises
• Apart from tapping into the business opportunities in these plants, leveraging business opportunities in One ABC branches and also tapping into natural market/open market to increase sales in the assigned territory
• Regular visits to ABG Plants/Factories near base branch location to ensure sourcing from ABG employees & their families, nearby townships
• Ability to identify key influencers and build relationships with plant heads/local population in the worksite area
• Willingness to travel often at a set frequency to the plant/factory location
• Ability to connect with multiple levels/types of people – top senior management to plant workers – with clear understanding of their value & need system
• Good and clear communication regarding financial awareness, product features, key differentiators of ABC product suite
• Ability to navigate ambiguity and uncharted path without constant monitoring/supervision
• Disciplined and dedicated and persistent – especially in new environment conditions
• Willingness to go out of one’s way to provide superior customer service to ABG employees and workers, keeping the customer at the centre of every thought, word & action

Key Result Areas

• KRA1: Sales Productivity – Driving topline in the assigned territory, achieving business targets, and maintaining a healthy product mix.
• KRA2: New Customer Acquisition – Increase customer acquisition in the assigned territory, acquire new customers while identifying cross‑sell and up‑sell opportunities with existing customers and increasing number of products sold per customer.
• KRA3: Operational Effectiveness – Track and ensure efficient business processes/operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections), drive process efficiencies and faster TATs, and adopt improved processes and best practices to enhance operational effectiveness, productivity and overall business contribution.
• KRA4: Market Intelligence & Competition Awareness – Keep a close watch on the market to tap into new business opportunities, continuous monitoring of the competition and its products/activities/engagements/strategies to stay ahead of the competition, and keep sharing market/competition updates with seniors and management to help the company stay informed and ahead.
• KRA5: Self Development – Invest in self‑learning and capability building through online/offline learning and development platforms.