Sales Manager - DSA

IIFL Home Finance; Dadri; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

IIFL Home Finance is seeking a dynamic Branch Operations Lead to drive growth in home loan and mortgage products. You will manage branch sales, customer service, and compliance while building strong relationships with customers, builders, and DSAs.

The role requires strategic thinking to achieve targets, monitor portfolio quality, and collaborate with risk and operations teams to streamline loan processes. A high-performance mindset and excellent communication are essential.

Qualifications

• Branch head with proven sales leadership and drive to grow home loan business.
• Strong communication, negotiation, networking and influencing abilities.
• Ability to lead teams, manage branch-level P&L, and deliver results.
• Analytical mindset to track performance and profitability.
• Proficiency in Excel and sales MIS tools to monitor KPIs.

Responsibilities

• Manage branch sales operations, including business development and customer service.
• Drive home loan business growth through direct sourcing, DSAs, and open-market channels.
• Build relationships with customers and builders to maximize value.
• Develop strategies to achieve branch sales targets.
• Monitor portfolio performance and implement corrective actions.
• Ensure adherence to regulatory guidelines and internal policies.
• Collaborate with Operations and Risk teams to streamline loan processes.
• Oversee collections for acquired portfolios to maintain asset quality.
• Track market trends and feedback to inform decisions.
• Execute campaigns to boost customer acquisition.

Skills

Sales leadership

Business development

Networking

Negotiation

Interpersonal skills

Communication

Problem solving

Motivation / self-starter

Analytical skills

Excel / MIS tools

Tools

Excel

Sales MIS tools

Job description

Job Purpose:

The role is responsible for leading branch operations and driving business growth for home loan and mortgage products. It involves achieving sales targets through team management, market development, and strategic partnerships. The position focuses on expanding customer acquisition, ensuring compliance, maintaining portfolio quality, and delivering a superior customer experience across all branch activities.

Key Responsibilities:

• Manage overall branch sales operations, including business development, customer service, and compliance.
• Drive home loan business growth through direct sourcing, DSA and open-market channels.
• Build and maintain strong customer and builder relationships to maximize business value and cross-sell opportunities.
• Develop and implement strategies to achieve branch sales targets.
• Monitor branch portfolio performance and implement corrective measures.
• Ensure adherence to regulatory guidelines, internal policies, and audit requirements.
• Collaborate with Operations and Risk teams to streamline loan processes, maintain portfolio quality, and control NPAs.
• Oversee collections for acquired portfolios to ensure healthy asset quality.
• Track market trends, competitive activities, and customer feedback; recommend strategies to enhance business outcomes.
• Execute promotional campaigns, contests, and innovative initiatives to boost customer acquisition.

Skills Required:

• Proven ability to lead sales teams and manage branch-level PL.
• Strong business development, networking, negotiation, and influencing skills.
• Excellent interpersonal, communication, and problem-solving abilities.
• High motivation, self-starter attitude, and bias for action in a high-performance environment.
• Strong analytical skills to track performance and drive profitability.
• Working knowledge of Excel and sales MIS tools

Educational Qualifications and Experience: