Sales Lead Generation Analyst

NTT DATA Global Delivery Services Ltd; Bengaluru; On-site; INR 800,000 - 1,600,000; Full time

Job summary

NTT DATA Global Delivery Services Ltd. in Bengaluru is seeking a Senior Inside Sales Lead Generation Analyst to accelerate pipeline growth.

You will plan and execute targeted campaigns, engage senior decision-makers, qualify opportunities, and drive revenue through a data-driven approach. The role requires 5–10 years in Inside Sales or Demand Generation in B2B services, with experience supporting global markets (North America and Europe) and proficiency with CRM platforms and sales engagement

Qualifications

• Bachelor’s degree in Business, Marketing, or a related discipline.
• 5–10 years of Inside Sales or Lead Generation experience in B2B services.
• Experience supporting global markets, especially North America and Europe.

Responsibilities

• Develop and execute targeted outbound sales campaigns.
• Identify, engage, and nurture C-level executives across target accounts.
• Maintain accurate pipeline data in CRM and track metrics.
• Prepare reports and dashboards on pipeline contribution and campaign effectiveness.

Skills

Prospecting

Consultative selling

ABM

CRM platforms

Education

Bachelor’s degree in Business/Marketing

Tools

Salesforce

Dynamics

HubSpot

Job description

Sales Lead Generation Analyst Req ID: 388591

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us.

We are currently seeking a Sales Lead Generation Analyst to join our team in Bangalore, Karnātaka (IN-KA), India (IN).

Role Overview

We are looking for a highly driven and commercially oriented Inside Sales professional to accelerate pipeline growth across strategic industry verticals. This role will be responsible for planning and executing targeted sales campaigns, identifying and qualifying opportunities, engaging senior decision-makers, and generating qualified pipeline for the sales organization. Working closely with Sales Leadership, Marketing, Business Unit Leaders, and Account Teams, the individual will play a pivotal role in driving demand generation initiatives that contribute directly to revenue growth.

Key Responsibilities

Pipeline Generation

• Develop and execute strategic outbound sales campaigns aligned with business priorities.
• Generate qualified sales opportunities and build a healthy pipeline through proactive prospecting.
• Identify, engage, and nurture C-level executives and key decision-makers across target accounts.
• Qualify leads using defined sales qualification frameworks before handing them over to sales teams.

Sales Campaign Management

• Design and execute account-based and industry-focused outreach campaigns.
• Partner with marketing to leverage campaigns, events, webinars, thought leadership, and digital programs for lead generation.
• Build personalized outreach strategies using email, LinkedIn, phone, and other digital channels.
• Continuously optimize campaign performance based on insights and analytics.

Sales Collaboration

• Work closely with Sales Leaders and Account Directors to understand growth priorities and whitespace opportunities.
• Participate in account planning sessions and identify expansion opportunities within existing and new logos.
• Support strategic pursuits by coordinating follow-up activities and stakeholder engagement.

Opportunity Management

• Maintain accurate opportunity and pipeline data in CRM.
• Track campaign performance, conversion rates, and sales funnel metrics.
• Prepare regular reports and dashboards highlighting pipeline contribution and campaign effectiveness.
• Ensure timely follow-up on marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

Market Intelligence

• Conduct account and industry research to identify buying signals, market trends, and competitive insights.
• Build targeted prospect lists aligned to priority industries and growth accounts.
• Stay informed about client priorities, industry challenges, and emerging technology trends.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related discipline.
• 5–10 years of experience in Inside Sales, Business Development, Demand Generation, or Lead Generation in a B2B services environment.
• Experience supporting global markets, particularly North America and Europe, is preferred.
• Prior experience in IT Services, Digital Transformation, Consulting, BPM, or Technology Services is highly desirable.

Skills & Competencies

• Strong prospecting and consultative selling skills.
• Demonstrated ability to generate qualified pipeline and influence revenue growth.
• Excellent verbal and written communication skills.
• Experience engaging senior business and technology stakeholders.
• Strong understanding of account-based marketing (ABM) and strategic sales campaigns.
• Proficiency with CRM platforms (Salesforce, Dynamics, HubSpot, etc.) and sales engagement tools.
• Analytical mindset with the ability to interpret campaign and pipeline metrics.
• Highly collaborative with strong stakeholder management skills.
• Self-motivated, resilient, and results-oriented.

Success Measures

• Qualified pipeline generated.
• Sales-qualified opportunities created.
• Opportunity-to-win conversion support.
• Campaign response and conversion rates.
• Speed of lead qualification and follow-up.
• Contribution to business growth and revenue targets.
• Accuracy and hygiene of CRM and pipeline reporting.

About NTT DATA

NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world's leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D. Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees.

NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Experience Level

Senior Level