Sales HR

Randstad India Private Limited; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Randstad India Private Limited is seeking a senior Sales HR partner to translate business priorities into people strategies that drive revenue growth and market expansion. You will shape workforce design, governance, and analytics to enhance field execution and overall ROI.

The role demands MBA/PGDM in HR, 10–15 years FMCG Sales HR experience, and strong stakeholder engagement across regions. You will lead a marquee HR team and implement scalable processes for frontline and leadership roles.

Qualifications

• MBA/PGDM in HR is mandatory.
• Extensive Sales HR experience in FMCG is required.
• Strong analytics skills to translate workforce data into action.

Responsibilities

• Partner with Sales leadership to translate business priorities into people strategies to enable revenue growth, market expansion, and salesforce productivity.
• Shape sales workforce strategy through analytics-led insights on structure, coverage, productivity, and channel effectiveness to improve field execution and commercial outcomes.
• Drive sales transformation through organization reviews and workforce optimization initiatives to build agility and scalability across evolving business models.
• Design sales organization structures, deployment models, and workforce plans across on-roll and off-roll teams to optimize market coverage, productivity, and cost efficiency.
• Lead performance and incentive governance through aligned KPIs, reward frameworks, and structured reviews to drive accountability, motivation, and sustained business performance.
• Continuously refine productivity frameworks using market insights and performance analytics to maximize salesforce effectiveness and ROI.
• Build robust talent pipelines, succession frameworks, and career pathways across frontline and leadership roles to ensure continuity and long-term sales capability.
• Drive capability-building and leadership development interventions to strengthen execution excellence and future readiness.
• Enhance sales employee experience through simplified people processes, engagement initiatives, and lifecycle governance to improve retention, productivity, and workforce stability.
• Govern sales workforce operations, employee relations, and grievance resolution through consistent frameworks and interventions to ensure compliance, stability, and business continuity.
• Ensure implementation and governance of HR policies, processes, and compliance requirements across all sales locations and field operations.
• Collaborate with business leaders to identify capability gaps and support execution of learning and development initiatives for frontline and sales leadership roles.
• Drive adherence to labour laws, statutory requirements, and governance standards applicable to field sales operations and contractual workforce management.
• Define and implement sales HR analytics frameworks through dashboards covering productivity, attrition, cost, and performance metrics to enable data-driven decision-making
• Track sales force effectiveness through structured reporting and governance forums to drive continuous improvement in performance
• Enable data-driven workforce governance through integration of analytics into decision processes to enhance business outcomes
• Drive adoption of digital tools for sales HR through systems for performance tracking, incentives, and workforce management to enhance efficiency and transparency
• Lead and develop the Sales HR team by defining roles, KRAs, and performance expectations to ensure strong business partnering across regions
• Build HRBP capability for sales through coaching, training, and exposure to business dynamics to enable effective support to fast-paced operations
• Foster a high-performance and agile HR team through leadership and continuous improvement practices to deliver sustained business impact

Skills

Sales HR

FMCG domain

HR analytics

Stakeholder management

Payroll & HRIS

Leadership

MBA/PGDM in HR

Compliance knowledge

Multi-country experience

Team leadership

Education

MBA/PGDM in Human Resources

Job description

• Sales HR strategy and business partnership
• Partner with Sales leadership to translate business priorities into people strategies to enable revenue growth, market expansion, and salesforce productivity.
• Shape sales workforce strategy through analytics-led insights on structure, coverage, productivity, and channel effectiveness to improve field execution and commercial outcomes.
• Drive sales transformation through organization reviews and workforce optimization initiatives to build agility and scalability across evolving business models.
• Sales organization design and workforce planning
• Design sales organization structures, deployment models, and workforce plans across on-roll and off-roll teams to optimize market coverage, productivity, and cost efficiency.
• Lead performance and incentive governance through aligned KPIs, reward frameworks, and structured reviews to drive accountability, motivation, and sustained business performance.
• Continuously refine productivity frameworks using market insights and performance analytics to maximize salesforce effectiveness and ROI.
• Talent strategy and capability development
• Build robust talent pipelines, succession frameworks, and career pathways across frontline and leadership roles to ensure continuity and long-term sales capability.
• Drive capability-building and leadership development interventions to strengthen execution excellence and future readiness.
• Enhance sales employee experience through simplified people processes, engagement initiatives, and lifecycle governance to improve retention, productivity, and workforce stability.
• Workforce & experience governance
• Govern sales workforce operations, employee relations, and grievance resolution through consistent frameworks and interventions to ensure compliance, stability, and business continuity.
• Operational / Execution Excellence
• Ensure implementation and governance of HR policies, processes, and compliance requirements across all sales locations and field operations
• Collaborate with business leaders to identify capability gaps and support execution of learning and development initiatives for frontline and sales leadership roles.
• Drive adherence to labour laws, statutory requirements, and governance standards applicable to field sales operations and contractual workforce management.
• Sales HR analytics and insights
• Define and implement sales HR analytics frameworks through dashboards covering productivity, attrition, cost, and performance metrics to enable data-driven decision-making
• Track sales force effectiveness through structured reporting and governance forums to drive continuous improvement in performance
• Enable data-driven workforce governance through integration of analytics into decision processes to enhance business outcomes
• Drive adoption of digital tools for sales HR through systems for performance tracking, incentives, and workforce management to enhance efficiency and transparency
• Team leadership
• Lead and develop the Sales HR team by defining roles, KRAs, and performance expectations to ensure strong business partnering across regions
• Build HRBP capability for sales through coaching, training, and exposure to business dynamics to enable effective support to fast-paced operations
• Foster a high-performance and agile HR team through leadership and continuous improvement practices to deliver sustained business impact
• MBA/PGDM in Human Resources or equivalent specialization.
• Strong understanding of HR operations, payroll, HRIS, and legal compliance across multi-country environments
• Excellent analytical, process management, and stakeholder engagement capabilities
• 10 –15 years of Sales HR experience, preferably in FMCG.
• Experience working with senior leadership and cross-functional teams.