Retail Store Manager

Lenskart; Pathanamthitta; On-site; INR 600,000 - 800,000; Full time

Job summary

Lenskart in India seeks a Store Manager to bridge strategy and execution across store operations, sales, and customer service. You will lead staff morale, drive sales, and ensure smooth operations at the store level.

You will coach teams, manage cash and inventory, uphold SOPs, handle customer issues, and strive for high customer satisfaction and long-term relationships. This role reports to the Area Operations Manager and requires strong leadership at a busy retail location.

Responsibilities

• Greeting customers when they enter store and coaching the team to do the same
• Providing exceptional customer service and ensuring customer satisfaction as a priority
• Handling customer service issues such as queries and complaints at store level
• Striving to have long lasting and fruitful relationships with each customer
• Drive the store sales to meet targets by allocating targets to staff
• Developing a culture of high sales performance expectations and leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and setting performance priorities at group level
• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance using company training modules
• Delivering clear, motivating feedback to all retail associates
• Evaluating training needs and working with L&D to execute development plans
• Understanding attrition reasons and taking measures to control it
• Monitoring cash reconciliation to ensure no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring staff understand POS system for transactions
• Performing quality checks for new products
• Working with other departments to ensure best customer experience
• Ensuring all store employees including the Optometrist are supported and issues resolved
• Eye check-ups conducted as per SOP and maintaining high quality standards
• Ensuring SOPs for retail are implemented and adhered to, updating colleagues on performance and initiatives
• Scheduling team shifts to meet store business needs and ensuring adequate staffing
• Maintaining the store per Lenskart standards and securing stock and equipment

Job description

Job description

Title Store Manager

Reporting to Area Operations Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye powers.

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Customer focus: Driving Net Promoter Score ( NPS )

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development (Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store