Retail Store Manager

Lenskart; Mahesana; On-site; INR 450,000 - 650,000; Full time

Job summary

Lenskart is hiring a Store Manager for its Gujarat region. The role links strategy with execution to achieve sales, conversions, and customer satisfaction while sustaining high morale and staff development. You will lead daily store operations, coach teams, and ensure strong customer experiences.

Responsibilities include driving sales against targets, managing cash and POS processes, and maintaining SOPs. You will collaborate across departments to deliver top-notch service and store performance.

Qualifications

• Proven ability to manage a retail store and drive KPIs.
• Strong customer service mindset with a focus on satisfaction and loyalty.
• Experience leading a team and coaching for performance.
• Knowledge of inventory control, stock takes, and merchandising.

Responsibilities

• Drive Net Promoter Score (NPS) by ensuring exceptional customer service.
• Meet or exceed store sales targets and allocate targets to staff.
• Develop staff through on-the-job coaching and training.
• Manage cash, POS transactions, and store inventory accuracy.
• Supervise store team including the Optometrist, ensuring SOP adherence.
• Schedule shifts and maintain staffing levels to meet business needs.
• Keep store clean, compliant with brand standards, and secure assets.

Skills

Customer service

Sales leadership

Team development

Inventory management

Store operations

Tools

POS System

Job description

Title Store Manager

Reporting to Area Operations Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye powers.

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Customer focus: Driving Net Promoter Score ( NPS )

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development (Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store