Retail Marketing Manager

Make Your Own Perfume [MYOP]; Kozhikode district; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

PF

ESI

Health Insurance

Job summary

MYOP, Make Your Own Perfume, India’s first perfume bar, is seeking a Retail Marketing Manager to lead strategies that boost footfall, conversions, and brand engagement across 50+ stores. You will plan store launches, mall collaborations, and in-store activations, coordinating with mall teams and influencer partners while tracking ROI and optimizing performance.

Candidates with 5–6 years in retail/experiential marketing and strong budgeting, vendor negotiation, and cross-functional collaboration

Qualifications

• 5-6 years in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred)
• Strong understanding of in-store activations, mall partnerships, and BTL strategies
• Proven ability to manage multi-location campaigns and work cross-functionally
• Excellent vendor negotiation, budgeting, and project management skills
• Creative mindset with a results-driven approach

Responsibilities

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores
• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations
• Work closely with mall marketing teams to create joint promotional opportunities
• Coordinate BTL activations, sampling drives, and in-store events
• Lead visual merchandising plans in alignment with brand guidelines
• Partner with the influencer marketing team for on-ground collaborations
• Track ROI for all retail marketing initiatives and optimise for performance

Skills

Retail marketing

Experiential marketing

In-store activations

Mall partnerships

Budgeting

Vendor negotiation

Cross-functional collaboration

ROI tracking

Job description

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale - they're immersive brand experiences.

We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

What You’ll Do

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale - they're immersive brand experiences.

We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

What You’ll Do

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.

• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.

• Work closely with mall marketing teams to create joint promotional opportunities.

• Coordinate BTL activations, sampling drives, and in-store events.

• Lead visual merchandising plans in alignment with brand guidelines.

• Partner with the influencer marketing team for on-ground collaborations.

• Track ROI for all retail marketing initiatives and optimise for performance.

Requirements

What We’re Looking For

• 5-6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).

• Strong understanding of in-store activations, mall partnerships, and BTL strategies.

• Proven ability to manage multi-location campaigns and work cross-functionally.

• Excellent vendor negotiation, budgeting, and project management skills.

• Creative mindset with a results-driven approach.

Benefits

• PF
• ESI
• Health Insurance