Require A Business Analyst In Noida

TestHiring; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

TestHiring is seeking a Product Analytics professional to design and maintain dashboards and BI reports for critical product and revenue metrics. You will write complex SQL queries to derive insights from large datasets and support strategic decisions.

The role involves analyzing product usage, funnels, retention, and feature adoption, plus conducting A/B tests, cohort analyses, and segmentation to gauge impact on campaigns and growth.

Qualifications

• BE/B.Tech from a reputed engineering institute.
• Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.

Responsibilities

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Skills

SQL proficiency

BI tools

Product analytics

A/B testing

Data visualization

Stakeholder communication

Education

BE/B.Tech

Tools

Superset

Tableau

Power BI

Looker

Job description

Job Description

• Build and maintain automated dashboards and BI reports for key product and revenue metrics.
• Write advanced SQL queries to analyze large datasets and generate actionable insights.
• Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
• Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
• Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
• Translate business/product questions into structured analysis recommendations for stakeholders.

Requirements

• B.E./B.Tech from a reputed engineering institute
• Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
• Strong SQL expertise for large-scale data analysis and reporting.
• Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
• Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
• Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
• Experience in AdTech / MarTech ecosystems is preferred but not mandatory.