Relationship Manager Platinum

AU Small Finance Bank; Fatehpur; On-site; INR 450,000 - 650,000; Full time

Job summary

AU Small Finance Bank is seeking a Sales Executive/Officer to drive HNI banking and investment relationships. The role focuses on meeting sales targets and growing CASA, liabilities and retail assets through deep client engagement and cross-selling across the bank's product suite.

The candidate should excel in field sales, data capture in CRM, and promoting digital channels while maintaining high standards of compliance and customer service. High mobility and field travel are expected.

Qualifications

• 0–3 years of experience in BFSI sales or client relationship roles.
• Fluent regional language with clear communication; professional demeanor.

Responsibilities

• Meet sales targets (number and value) as per scorecard.
• Manage and grow HNI client banking and investment relationships.
• Increase CASA balances by deepening relationships and NTB acquisition.
• Grow liabilities and investment products within HNI segment.
• Record sales and client engagement activities in CRM accurately.
• Promote digital channels and ensure smooth customer onboarding per policy.
• Foster long-term client relationships with trust and transparency.
• Travel as required to engage with clients and opportunities.

Skills

Ownership

Customer-centric

Digital apps

Attention to detail

Growth mindset

Integrity

Bias for action

Job description

Position description:

Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities:

• 1. Manage and grow the banking and investment relationships of High Net Worth (HNI) clients under the their portfolio.
• 2. Increase CASA balances in the assigned portfolio through deepening existing relationships and acquiring new-to-bank (NTB) customers.
• 3. Drive overall growth in liabilities and investment products within the HNI segment.
• 4. Capture and maximize business opportunities through detailed client profiling in line with organizational processes (CRM).
• 5. Develop and expand customer relationships for both liability and retail asset products.
• 6. Inform clients about new products and enhancements to deepen and broaden banking relationships.
• 7. Ensure portfolio profitability by cross-selling and up-selling across the Banks product suite.
• 8. Manage segment-wise customer migration to enhance profitability and optimize service delivery.

Additional Responsibilities:

• 1. Deliver a superior service experience that exceeds the expectations of AU clients.
• 2. Proactively identify potential problem accounts and implement risk-mitigating strategies.
• 3. Ensure customer migration across sub-segments is managed smoothly and aligned with Bank policies.
• 4. Promote and drive usage of digital and alternate banking channels to improve client convenience and reduce operational costs.
• 5. Accurately and consistently record all sales and client engagement activities in the CRM system.
• 6. Ensure strict compliance with regulatory and internal policies, especially in customer onboarding and account management.
• 7. Foster long-term client relationships through trust, transparency, and proactive engagement.

Required work experience

• Industry: BFSI
• Role: Sales Executive, Sales Officer, Customer Service Executive/Officer, Relationship Executive/Officer
• Years of experience: 0 to 3

Key Performance Indicators:

Business Volume, Average Ticket size, Boarding rate

Required Competencies:

• 1. ownership and accountability for results
• 2. Customer-centric mindset and actions
• 3. adept at handling digital business apps and software
• 4. hard work and detail-orientation
• 5. eager to learn and grow as a banking professional
• 6. positive mindset, ethical and high integrity
• 7. Bias for Action and Urgency

Required Knowledge:

• 1. Aptitude for lead generation
• 2. Target Market Knowledge - Local Area geography familiarity
• 3. Familiarity with Digital applications
• 5. Detailed data collection/recording

Required Skills:

• 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
• 2. Relationship Management - Client-Centric Approach, respectful
• 3. Sales Forecasting Reporting

Required abilities

• Physical:
  • 1. Physical fitness
  • 2. Mental agility
  • 3. Ability to do extensive field travel/work
  • 4. Ability to handle work pressure and demanding clients
• Other:
  • 1. Valid Two-Wheeler Driving License
  • 2. Personal 2-wheeler
  • 3. Own Smartphone
  • 4. track record of past employment
  • 5. Positive reference check and clear civil report

Work Environment Details:

90% - Field, 10% - Office

Specific requirements

• Travel:High
• Vehicle:2-wheeler

Other details

• Contract Types:Permanent
• Time Constraints:Flexibile workhours as per business requirement

Compliance Related:

• 1. Aherence to Code of Conduct policy of the bank
• 2. Non-disclosure of confidential information about bank, clients
• 3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.
• 4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.