Relationship Manager - IFA, Ahmedabad

Birla Carbon; Navrangpura; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Birla Carbon is seeking a Relationship Manager for Ahmedabad to manage relationships and achieve sales targets within the financial services sector. The role involves driving sales from existing relationships and engaging with distributors regularly.

Ideal candidates will have proven experience in relationship management and a track record of meeting sales goals. Strong analytical and communication skills are essential, along with knowledge of regulatory environments.

Qualifications

• Relevant experience in relationship management within the financial services sector.
• Proven track record of achieving sales targets.
• Strong analytical and communication skills.
• Knowledge of distribution channels and regulatory environment.

Responsibilities

• Drive ongoing sales from defined relationships and contribute to regional achievements.
• Conduct regular meetings with distributors and organize training.
• Ensure compliance with internal reporting and audit systems.

Skills

Relationship management

Sales target achievement

Analytical skills

Communication skills

Knowledge of distribution channels

Job description

Relationship Manager - IFA, Ahmedabad

Designation:

Job Description:

Job Purpose

This role is responsible for managing a set of relationships, acquiring new relationships, and driving the achievement of the sales target expected from the relationships.

Job Context/Job Challenges

Organisation Context

Established in 1994, Birla Sunlife Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.

BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund management house in India with a total average AUM base of over INR 1 Lakh 40 Thousand Crores (as on Dec 2015). Out of the 42 fund houses in the country, BSLAMC ranked 1st in Fixed Income AUM and 5th in Equity AUM categories respectively. As of December 2015, the average AUM market share of the organisation was approximately 10.2%. The company grew its investor client base by 20% to about 2.42 million from 2.01 million in the previous year, thereby securing the second position in this category.

Distribution Network: BSLAMC has a footprint in 150 locations across the country with approximately 45,000 IFAs, 190 National Distributors, and 85 banking partnership. BSLAMC also has its offshore presence through its representative offices in Singapore, Dubai & Mauritius. The employee strength of BSLAMC is approximately 1,000 employees (On-rolls and Associates as on Dec 2015). BSLAMC has a customer base of over 2.5 million customers as on Dec 2015 with total gross sales of approximately 8.8 lac Crores.

BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector-specific equity schemes, hybrid funds, and a wide range of debt and treasury products. Its offerings also include portfolio advisory services for high-net-worth individuals as well as offshore funds for non-resident Indians. There are approximately 176 schemes managed by the organisation as on Dec 2015. The Company follows a long-term, fundamental research-based approach to investment and strives to provide transparent and ethical services to its investors.

Key challenges for BSLAMC include maintaining a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market.

Key strengths of the organisation that have helped it sustain and grow include:

• Focus on technology – the organisation has been at the forefront of implementing technological innovations to foster innovation and improve efficiency for stakeholders, including employees, clients, and distributors.
• Product innovation – BSLAMC is a pioneer in launching innovative, category-defining products such as Birla Cash Plus.
• Research-based approach – the company has one of the largest teams of research analysts dedicated to tracking down the best companies to invest in.
• Strong distributor delivery mechanism – the Company has developed a 4-pronged sales/delivery mechanism to ensure maximum reach and penetration to end customers. This mechanism includes the Company’s direct channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND), and banks.
• Regulator interface – BSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) and has several members of its top management on the AMFI Board, enabling the company to discuss industry developments with regulators at early stages.
• People management – BSLAMC believes in continuously measuring the perception of its people using the 4-S approach (Satisfaction, Say, Stay, Strive), which has enabled a committed workforce aligned with overall business success.

Key Result Areas

KRA 1: Retail Sales Execution – Drives ongoing sales from defined relationships and contributes to regional achievements. Duties include obtaining and analyzing market information to identify new clients, making direct pitches, liaising with channel partners to increase sales, profiling distributors and catering to their requirements, ensuring the targeted number of folios is added, and achieving the targeted amount of new SIPs.

KRA 2: Distributor Empanelment & Engagement – Conducts regular meetings and contact with distributors, undertakes empanelment and activation of distributors, disseminates updates and other product-related information in a timely manner, and organizes and executes trainings and engagements for partners.

KRA 3: Reporting and Compliance – Ensures 100% compliance with internal reporting and audit systems, provides weekly reports to Regional Heads and Channel Heads, updates the sales portal with requisite information to facilitate information collation and analysis, and undertakes installation of advertising and publicity materials for brand visibility.

Qualifications

• Relevant experience in relationship management within the financial services sector.
• Proven track record of achieving sales targets.
• Strong analytical and communication skills.
• Knowledge of distribution channels and regulatory environment.