Relationship Manager - HNI - Branch Banking

SkillLabs; Rohtak; On-site; INR 800,000 - 1,200,000; Full time

Job summary

SkillLabs is seeking an experienced Relationship Manager to onboard and manage HNW clients, aiming to enhance profitability through higher wallet share and cross-selling. The role focuses on acquiring new HNW relationships, maintaining ongoing client engagement, and ensuring adherence to KYC/AML norms.

The RM will liaise with branch staff, manage the portfolio to improve value and diversification, and provide advisory services while achieving revenue targets.

Qualifications

• Experience in acquiring HNW relationships and expanding wallet share.
• Cross-selling banking products based on customer needs.
• Strong knowledge of banking regulations and compliance.
• Ability to engage with high net worth clients and maintain relationships.

Responsibilities

• Identify and onboard HNW clients from branches and networks.
• Engage in regular client interaction to update profiles and advise on financial needs.
• Cross-sell products to increase portfolio value and profitability.
• Ensure KYC/AML compliance in all processes and documentation.
• Manage portfolio quality and maintain hygiene parameters for existing clients.
• Coordinate advisory services and joint calls with supervisors as required.

Skills

Sales & Influencing

Banking Product Knowledge

NRI Knowledge

Planning & Organization

Communication Skills

Industry Trends Knowledge

Education

IRDA Certification

NCFM Certification

Job description

Roles And Responsibilities

Job Purpose

• Responsible for including HNI customers into the HNW Programe and offering them a superior customer experience to enhance the profitability of the relationship by increasing the relationship size, cross selling the Right products, acquiring family a/c's ,retaining and enhancing the relationship. The RM is also responsible for
• Acquiring new Bank's HNW relationships.
• To be a one point contact for all his financial needs and services, thus enhancing current relationship value and wallet share which will further increase profitability from these relationships.

(HNW Portfolio Management - Acquiring, Enhancing, Deepening and Retention)

• Liaising with branch staff to flag eligible customers form HNW portfolio
• Acquire new customers who meet product criteria
• Regular interaction with the customer to build rapport to understand and update the profile.
• Enhance the Overall value/book size of the portfolio
• Maintain the overall quality / hygiene parameters of the portfolio
• Cross selling products of the bank based on the customer need
• Joint calls being done along with Supervisor as per defined process
• Advisory services to be offered based on the requirement
• Achieving MTD and YTD Revenue Targets
• Attrition control of customers

Operations, Marketing & Processes

• Error free documentation for all account opening and all customer instructions (Stop payments, FD Closure, etc)
• Ensure KYC / AML norms are adhered to at all points of time
• Ensure that norms are adhered to for individuals workstation

Increase In Wallet Share

• Look for opportunities to cross sell any other product of the Bank, to ensure that Bank is a one stop shop & solution for all banking needs of the HNW Customer
• Sales to family members and associates (all network)
• Ensure that optimal levels of Income generating is reached
• Product Penetration & contribution towards focused product

Customer Service

• Ensure quality customer service is delivered. All customer queries and complaints are being resolved within TAT.
• Customer is informed about any regulatory or process change. Keep the customer updated on program features.
• Ensure timely customer communication on requests and concerns raised.
• Proactive complaint management through feedback from customers.
• Promoting all direct banking channels and ensuring that the customer is utilizing the same
• Ensure smooth transition of handover/takeover of the portfolio

Key Skills

• Sales and Influencing Skills
• Banking Product & Process Knowledge
• NRI Product and Regulatory Knowledge
• Planning and Organizing Skills
• Good Communication skills
• Knowledge of Competition & Current trends in financial Industry.
• IRDA Certification
• NCFM Certification (Optional)
• Exposure to Portfolio Management segment