Regional Sales Manager - English Language Testing

Drive Capital; Chennai District; On-site; INR 850,000 - 1,200,000; Full time

Job summary

ApplyBoard is seeking a Regional Sales Manager - Value Solutions to drive revenue growth in their designated market. You will lead B2B initiatives to promote and sell VAS offerings, including Test Vouchers, GIC, Loans, and Forex, using a product-led, technology-first approach.

You will design go-to-market strategies, build strong customer relationships, and collaborate with product, marketing, and core sales teams to align promotions and pricing with ApplyBoard's goals.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Proven track record of meeting or exceeding sales targets in a B2B environment.
• Minimum of 3+ years of experience in sales management, with regional or territory sales strategy.
• Strong understanding of value-added services, with the ability to communicate their benefits effectively.
• Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
• Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
• Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

Responsibilities

• Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network.
• Foster relationships with potential and existing customers to drive sales and enhance retention.
• Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region.
• Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard's overall business goals.
• Activate new customers for product adoption and revenue generation
• Engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs.
• Achieve and exceed customer engagement scores through exceptional service and relationship management.
• Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region.
• Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.
• Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions.
• Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.
• Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary.
• Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

Job description

ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.

The Opportunity:

Regional Sales Manager - Value Solutions at ApplyBoard plays a pivotal role in driving revenue growth within their designated market. This position requires a dynamic leader who can effectively leverage B2B networks to promote and sell all VAS offerings, including Test Vouchers, GIC, Loans, Forex, and more. The ideal candidate will possess a product-led mindset, embrace technology-first approaches, and develop innovative go-to-market strategies that align with ApplyBoard's mission.

What you'll be doing every day:

Revenue Generation:

• Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network.
• Foster relationships with potential and existing customers to drive sales and enhance retention.

Go-to-Market Strategy Development:

• Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region.
• Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard's overall business goals.

Customer Engagement:

• Activate new customers for product adoption and revenue generation
• Engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs.
• Achieve and exceed customer engagement scores through exceptional service and relationship management.

Product Adoption and Cross-Selling:

• Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region.
• Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.

Collaboration and Technology Adoption:

• Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions.
• Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.

Performance Analysis:

• Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary.
• Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

What You Bring to the Table:

• Bachelor's degree in Business, Marketing, or a related field;
• Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
• Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
• Strong understanding of value-added services, with the ability to communicate their benefits effectively.
• Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
• Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
• Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting-edge technology to build innovative tools and share sector insights that support our network of international students and 1,500+ partner institutions. We've helped more than 1,300,000 students from over 180 countries with their study abroad journey so far, and we're just getting started.

We may use artificial intelligence tools to support the hiring process, potentially while reviewing applications, analyzing resumes, or assessing applicant responses. These tools don't replace human judgment, and final hiring decisions are made by our team members. If you'd like more information about how your data is processed, please contact us.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.