Regional Sales Manager

ApplyBoard Inc; Chennai District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

ApplyBoard Inc is seeking a Regional Sales Manager - Value Solutions to drive regional revenue by promoting VAS offerings (Test Vouchers, GIC, Loans, Forex, and more) through a product-led, technology-first approach. Lead GTM strategies, engage customers, and collaborate with product and marketing to maximize adoption and cross-selling.

You will build strong client relationships, analyze performance, and empower a high-performing sales team across the region.

Qualifications

• Bachelor degree in Business, Marketing, or related field.
• Proven track record of meeting/exceeding sales targets in a B2B environment.
• Minimum of 3+ years of experience in sales management with regional/territory scope.
• Strong understanding of value-added services and their benefits.
• Excellent interpersonal and communication skills with a focus on client relationships.

Responsibilities

• Revenue generation: meet/exceed regional revenue targets by sourcing new business in B2B networks.
• Go-to-market strategy development: design/implement GTM strategies for the region.
• Customer engagement: activate new customers for product adoption and revenue growth; maintain high satisfaction.
• Product adoption and cross-selling: collaborate with product team to improve offerings and cross-sell.
• Collaboration and tech adoption: use CRM platforms to streamline processes and coordinate with teams.
• Performance analysis: monitor sales metrics and report to senior management.

Skills

Sales leadership

B2B sales

CRM proficiency

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing

Tools

CRM systems

Data analysis tools

Job description

ApplyBoard simplifies the study abroad application process by connecting international students, international student advisors, and educational institutions on one personalized platform. For more than a decade, ApplyBoard's team members have been dedicated to breaking down barriers to international education, while thriving at a company that invests in their career growth. Our six core values guide us in our mission to educate the world, and are the foundation of our company culture. As an organization built on diversity, our team members are representative of the students we support.

Opportunity: Regional Sales Manager - Value Solutions at ApplyBoard

This position requires a dynamic leader who can effectively leverage B2B networks to promote and sell all VAS offerings, including Test Vouchers, GIC, Loans, Forex, and more. The ideal candidate will possess a product-led mindset, embrace technology-first approaches, and develop innovative go-to-market strategies that align with ApplyBoard’s mission.

What you’ll be doing every day:

• Revenue Generation: Meet and exceed assigned revenue targets for the region by identifying and securing new business opportunities within the B2B network. Foster relationships with potential and existing customers to drive sales and enhance retention.
• Go-to-Market Strategy Development: Design and implement effective go-to-market strategies tailored to the specific needs and dynamics of the region. Collaborate with internal stakeholders to align promotional activities, product focus, pricing strategies, and sales objectives with ApplyBoard’s overall business goals.
• Customer Engagement: Activate new customers for product adoption and revenue generation; engage proactively with customers, ensuring a high level of satisfaction and responsiveness to their needs. Achieve and exceed customer engagement scores through exceptional service and relationship management.
• Product Adoption and Cross-Selling: Work closely with the product team to enhance product offerings, gather customer feedback, and improve product adoption within the region. Develop and execute strategies for cross-selling to existing customers, maximizing revenue potential.
• Collaboration and Technology Adoption: Utilize technology platforms and CRM systems to streamline processes, track sales performance, and enhance customer interactions. Foster collaboration between the sales team, marketing department, and core business sales teams to ensure integrated efforts in reaching target markets.
• Performance Analysis: Monitor and analyze sales metrics to assess performance, identify trends, and adapt strategies as necessary. Prepare regular reports for senior management on sales achievements, market conditions, and competitive landscape.

What You Bring to the Table:

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven track record of meeting or exceeding sales targets in a B2B environment, ideally within the education or technology sectors.
• Minimum of [3+] years of experience in sales management, with demonstrated expertise in regional or territory sales strategy.
• Strong understanding of value-added services, with the ability to communicate their benefits effectively.
• Exceptional interpersonal and communication skills, with a focus on building long-term customer relationships.
• Proficient in technology adoption and CRM tools; experience with data analysis techniques to enhance decision-making.
• Ability to work collaboratively in a cross-functional team environment and drive initiatives that promote sales growth and customer satisfaction.

About ApplyBoard

ApplyBoard empowers students around the world to access international education. Our global team leverages cutting‑edge technology to build innovative tools and share sector insights that support our network of international students and 1,500+ partner institutions. We've helped more than 1,300,000 students from over 180 countries with their study abroad journey so far, and we're just getting started.

ApplyBoard welcomes applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.

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