Regional Operations Manager - Bharat

Aditya Birla Lifestyle Brands Limited; Tamil Nadu; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited seeks a Regional Store Operations Manager to drive business growth across Tamil Nadu. The role prioritizes franchisee relationships, store performance, SOP compliance, VM effectiveness, and customer insights at the store level.

Responsibilities include planning footfall, creating store business plans with ARM, monitoring audits, managing budgets, and guiding store openings with hands-on support for the first months.

Responsibilities

• Footfall generation: prepare a quarterly footfall generation activity plan for the stores and ensure support to each store.
• Create Store business plan in consultation with ARM; coordinate with HO for execution support.
• Competition analysis to identify opportunities/threats and recommend actions; network with competition staff regionally for better validation.
• Business development: visit sites, filter leads, anchor relationship with RBD local representative.
• Franchisee management: manage franchisee relationship and resolve conflicts.
• SOP compliance: monitor ARM and audit reports and identify recurring trends at stores.
• Merchandize management: monitor ARM and audit reports for recurring trends at stores.
• VM: monitor VM arrangements at outlets and recommend changes.
• Store operations: analyze store openings, monitor cash, stock, cost, housekeeping, attendance; propose process changes for 100% compliance.
• Understanding consumer needs: monitor CRM registrations, analyze patterns to improve customer service and knowledge transfer to stores.
• Team management: recruit ARM & SM, conduct appraisals, set sales targets and budget for ARMs, plan training calendars.

Job description

Key Result Areas

Tapping Business potential for the Region

• Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
• Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.
• Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.
• Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

Franchisee Management

• Manages the relationship with the franchisee from a business point of view.
• Manage conflicts.

SOP Compliance

• Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

Merchandize Management

• Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

VM

• Monitors the effectiveness of VM arrangement at outlets and recommends changes

Store Operations

• Analyze quality of store opening, study delay patterns if any.
• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.
• New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs

• Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.
• Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams. Develop rapport with top customers (approx 5) of every store.

Team Management

• Recruitment- Hire ARM & SM under ROM's guidance
• ARM quarterly appraisal/ performance review
• Identify structural issues to motivation
• Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views
• Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.
• Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation