Regional Marketing Manager

Keka HR; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka HR, a leading India-based HR‑tech platform, is expanding its regional marketing function to accelerate demand generation and pipeline growth across digital, outbound, and events. The role partners with Sales and SDRs to improve lead-to-revenue conversion and includes a customer marketing component to drive retention and expansion through lifecycle campaigns, case studies, and reviews.

A strong execution mindset and cross‑functional collaboration are essential to deliver consistent growth

Qualifications

• 6–9 years of experience in B2B SaaS marketing
• Strong demand generation and lifecycle marketing background
• Hands-on with CRM and marketing automation tools
• Proven ability to run events and field marketing programs
• Analytical mindset with funnel metrics and ROI tracking
• Excellent stakeholder management and cross-functional collaboration
• Strong content and communication skills for customer campaigns

Responsibilities

• Plan and execute integrated demand generation campaigns to drive high-quality pipeline (SALs/SQLs)
• Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
• Partner with Sales & SDRs to improve lead-to-revenue conversion
• Track and optimize performance using funnel metrics, attribution and ROI
• Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
• Drive upsell and cross-sell pipeline through targeted customer marketing initiatives
• Establish process-driven execution, including automation and streamlined workflows
• Implement strong GTM rhythm to improve planning, forecasting, and execution efficiency
• Ensure tight cross-functional alignment with Sales, SDR, CX, and Farming teams
• Maintain disciplined cadence across campaign planning, execution, tracking, and reviews

Skills

B2B SaaS marketing

Demand generation

Lifecycle marketing

Customer marketing

Cross-functional collaboration

Event marketing

Tools

HubSpot

Marketo

Salesforce

Job description

Keka is India’s #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillars—enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

About Role

This role focuses on driving regional marketing, owning demand generation and pipeline growth across digital, outbound, and event channels, while partnering closely with Sales and SDR teams to improve conversion. It also includes a customer marketing component, supporting engagement, retention, and expansion through targeted lifecycle campaigns and advocacy initiatives such as case studies and reviews. The role requires strong execution and cross‑functional collaboration to deliver consistent growth outcomes.

Key Responsibilities

• Plan and execute integrated demand generation campaigns (digital, outbound, events) to drive high-quality pipeline (SALs/SQLs)
• Own regional event strategy including roundtables, CXO dinners, flagship events, and sponsorships
• Partner with Sales & SDRs to improve lead‑to‑revenue conversion
• Track and optimize performance using funnel metrics, attribution and ROI
• Build and scale a customer advocacy engine (case studies, testimonials, referrals, reviews)
• Drive upsell and cross‑sell pipeline through targeted customer marketing initiatives
• Establish process‑driven execution, including automation and streamlined workflows
• Implement strong GTM rhythm to improve planning, forecasting, and execution efficiency
• Ensure tight cross‑functional alignment with Sales, SDR, CX, and Farming teams
• Maintain disciplined cadence across campaign planning, execution, tracking, and reviews

Customer Marketing

Support customer engagement and expansion initiatives through targeted lifecycle campaigns and advocacy programs, including case studies, testimonials and reviews to drive retention and upsell opportunities.

Preferred Skills & Experience

• 6–9 years of experience in B2B SaaS / mid‑market or enterprise marketing
• Strong background in demand generation and lifecycle/customer marketing
• Hands‑on with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
• Proven ability to drive events and field marketing programs
• Analytical mindset with comfort in funnel metrics, attribution and ROI tracking
• Excellent stakeholder management and cross‑functional collaboration skills
• Strong content and communication skills for customer‑facing campaigns