Regional Marketing Lead Asia Pacific - SaaS

Rockwell Automation; Gurugram District; Hybrid; INR 12,00,000 - 18,00,000; Full time

Job summary

A global technology leader is seeking a Regional Marketing Portfolio Lead in Gurgaon, India. This hybrid role involves developing marketing plans for the MES portfolio and collaborating with various teams to drive growth initiatives. The ideal candidate has over 10 years of experience in portfolio marketing within B2B SaaS or tech companies, with specific knowledge in the MES domain.

Benefits

Comprehensive mindfulness programs

Volunteer Paid Time Off

Employee Assistance Program

Qualifications

• 10+ years of overall experience required.
• Experience in MES domain is necessary.
• Travel 20% of the time is expected.

Responsibilities

• Develop global MES marketing plan to support growth priorities.
• Monitor market trends and identify growth opportunities.
• Collaborate with regional marketing and sales teams.

Skills

Portfolio marketing

B2B SaaS experience

Market trend analysis

Education

Bachelor's degree in marketing, business, communications

Tools

Salesforce CRM

Eloqua

Job description

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Summary

The Regional Marketing Portfolio Lead – SWC is the strategic partner and growth enabler for the MES department by leading the development of MES portfolio marketing plans to support Asia Pacific and sub-region department goals and priorities. You will work in partnership with global product marketing to localize messaging and content for specific personas and regional buyer profiles, increasing relevance and conversion. This is a hybrid role in Gurgaon, India and reports to the Sr. Marketing, Manager, MES.

Responsibilities

• Develop the global MES portfolio marketing plan in partnership with the department management, field marketing, enterprise selling sales team which supports the AP, and subregion strategic growth priorities driving solid focus on Return on investment, strengthening Rockwell Automation brand and accelerating customer decision making/buying process.
• Monitor main regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio.
• Promote product launches into regions through proper launch process and stakeholder management.
• Deliver frequent marketing updates into regional partner. Including but not limited to regular marketing activity updates, content additions, and performance readouts. Ensure feedback is represented in global portfolio plans.
• Collaborate with regional marketing teams, department, and enterprise software selling team on strategic account projects. Develop 1:1/1: few ABM programs.

The Essentials

• A bachelor's degree in marketing, business, communications or related field.
• Overall 10+ Years on experience.
• AP region experience.
• 2 – 5+ years of experience in portfolio marketing, field marketing and/or account-based marketing within B2B SaaS or technology companies.
• Experience in MES Domain.
• Travel 20% of the time.

The Preferred

• Proficiency in Salesforce CRM, Eloqua, Dun and Bradstreet.
• Project management skills, high autonomy.
• Experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to build field marketing programs that create pipeline and revenue outcomes.

What We Offer

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development

... and other local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid or #LI-DB2

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.